City of Vienna brand guidelines
The City of Vienna's brand manual provides detailed design rules, covering logo mechanics, expressive illustration, and social media layout specifications.
Freedam's take — I really appreciate how practical the City of Vienna made their brand portal. Instead of just offering abstract principles, the manual breaks down everyday digital execution in deep detail. I spent time browsing the digital section, where they organize social media guidelines strictly by aspect ratio, covering 1:1, 9:16, and 16:9 formats across platforms like YouTube, Instagram, and TikTok. Alongside technical specs and logo downloads, they include dedicated chapters for distinct expressive illustration styles and clear co-branding systems.
Details
- Type
- Guidelines
- Access
- Public
- Source
- wien.gv.at
- Industry
- Public sector
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Partner resources
- Tags
- social media, illustration, logo usage, partner branding, asset downloads, search
- Added
- Last checked
What I noticed
- The brand manual organizes social media guidance into specific aspect ratio sections: 1:1, 9:16, and 16:9.123
- The site provides direct ZIP downloads for the logo assets.45
- The manual dedicates a section to an expressive illustration style covering facial expressions, circular guidance, and textures.6789
- A search input is available across the portal pages.10111213
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the contents of the downloadable ZIP archive.
- Could not confirm whether interactive digital templates exist behind an internal login.
Ideas to borrow
- Structuring digital guidelines by aspect ratio rather than channel alone helps designers quickly adapt campaigns across multiple platforms.
Reviewed on 18 September 2026. Request a correction · I built this
