CME Group brand guidelines
CME Group provides a concise brand guideline covering its narrative, logo rules, external asset download links, and brand team contact details.
Freedam's take — I like how concise CME Group keeps this public brand portal. The site breaks down into just three direct sections covering brand story, logo specifications, and contact info. When you visit the logo area, you get straightforward visual rules for primary and secondary marks, clear space, backgrounds, and a dedicated Chinese version. Rather than hosting an elaborate digital asset manager directly inside these pages, they direct visitors to external Brandfolder links for downloading files, paired with a clear PDF of terms of use. It feels very focused on foundational usage.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.cmegroup.com
- Industry
- Finance
- Capabilities
- Guidelines, Downloads
- Tags
- brand story, logo usage, asset downloads, press contacts, pdf downloads, minimal, brandfolder
- Added
- Last checked
What I noticed
- The primary site navigation contains three sections: Brand Story, Logo, and Contact.123
- The logo page includes guidelines for primary and secondary variations, backgrounds, clearspace, minimum size, and a Chinese version.456789
- Asset downloads on the logo page point to external Brandfolder shared links.101112
- The contact section provides an email address for asset support.13
Numbers refer to the screenshots above.
What I could not see
- No guidelines for color palettes, typography, or photography could be seen in the visible navigation.
- Internal search and inline asset filtering were not observed.
Ideas to borrow
- Pairing a static guideline microsite with external dedicated asset storage links keeps foundational identity rules lightweight and easy to maintain.
Reviewed on 18 September 2026. Request a correction · I built this
