CME Group brand guidelines
CME Group provides a concise brand portal covering corporate positioning alongside clear visual guidance and direct downloads for its primary, secondary, and Chinese localized logos.
CME Group Brand Story page introducing the brand promise and corporate purpose against dark blue backdrop grids.
Logo specifications page outlining primary, secondary, clearspace, sizing, and Chinese bilingual mark rules.
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I like how concise CME Group keeps this public brand portal. Rather than burying essential assets in a labyrinth of pages, the navigation simply covers the brand story, the core logo, and direct contacts. I noticed the logo section gets straight down to work, establishing primary and secondary treatments alongside specific clearspace metrics and a minimum height rule measured against the globe mark. What stands out to me is the dedicated guidance for Chinese bilingual lockups, ensuring localized typographic balance. External Brandfolder links deliver downloads without fuss, giving teams the exact assets they need right away.
At a glance
- Sections
- BRAND STORY · LOGO · CONTACT
- Downloads
- Tone
- Corporate, clear, and focused on risk management.
What I noticed
- The site structure relies on a simple navigation bar containing Brand Story, Logo, and Contact links.123
- Clearspace requirements are defined using a square matching the proportion of the globe icon placed around the mark.4
- Logo minimum sizing is specified as no smaller than 3/16 inch or 20 pixels in globe height.5
- Specific Chinese market variants pair localized typography with the global mark.6
Numbers refer to the screenshots above.
What I could not see
- I could not view typography specifications, color palette breakdowns, or photography rules across the captured screens.
- The Contact page was not captured in this evidence bundle.
Ideas to borrow
Quick answers
Where are CME Group logo assets hosted for download?
The logo page provides direct download buttons linking to dedicated Brandfolder asset pages for primary, secondary, and Chinese variants.891011
What is the minimum reproduction size for the CME Group logo?
The minimum allowed size is 3/16 of an inch or 20 pixels based on the height of the globe icon.5
Reviewed on 25 September 2026. Request a correction · I built this
