City of Utrecht brand guidelines
The City of Utrecht brand guidelines offer municipal identity rules, partner usage standards, and downloadable logo assets.
Freedam's take — I spent some time looking over the municipal guidelines for the City of Utrecht. I appreciate how grounded and direct the structure is, organizing identity components under clear building blocks like film, photo, color, and typography. The logo section immediately caught my eye because it addresses real production needs upfront. They provide explicit packages for both Dutch and English variants, splitting assets cleanly between standard png exports and vector archives for designers. They also dedicate space to partner collaborations and practical placement advice, backed up with clear telephone and email support contacts across the pages.
Details
- Type
- Guidelines
- Access
- Public
- Source
- huisstijl.utrecht.nl
- Industry
- Public sector
- Capabilities
- Guidelines, Downloads, Partner resources
- Tags
- logo usage, partner branding, asset downloads, vector assets, press contacts, color system, typography
- Added
- Last checked
What I noticed
- The website provides direct downloads for both Dutch and English logo variations in PNG and AI formats.123456
- The identity covers specific guidance for partner collaborations, detailing balance, count of logos, and call-to-action treatments.7891011
- Both captured pages provide direct phone and email contact sections for brand support.121314151617
- The site is built using the TYPO3 content management system.1819
Numbers refer to the screenshots above.
What I could not see
- Could not view full guidelines for color, typography, or illustrations as only the home and logo pages were captured.
- Could not test the search functionality or text-to-speech features visible in the navigation.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
