City of Utrecht brand guidelines
The City of Utrecht brand portal delivers clear municipal identity guidance, responsive logo variants, and layout rules built on TYPO3 CMS.
The Gemeente Utrecht identity portal homepage with primary navigation cards, search, and a direct link to logo downloads.
The logo documentation screen showing responsive variations, co-branding rules, layout grid specs, and direct asset download links.
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I really appreciate civic portals that treat accessibility and clarity as foundational design principles. Exploring the City of Utrecht identity site, I immediately noticed the prominent speech button alongside a dedicated search tool. The logo documentation is remarkably thorough, specifying responsive variations from large digital presentations down to tiny favicons. They also introduce a helpful concept called the logolint, an anchored placement strip tailored for a twelve-tier layout grid. It is practical and clearly organized, giving both municipal staff and design partners direct access to vector files, co-branding ratios, and direct contact details.
At a glance
- Sections
- 1 merk · Stijlelementen · Middelen · Hulp en contactHuisstijl
- Downloads
- PNG, AI, ZIP
- Tone
- Clear, practical, and functional civic documentation focused on public accessibility.
What I noticed
- The header includes a search bar labeled 'zoeken in huisstijl' alongside a 'Lees voor' speech tool.1
- The logo specifications detail three components comprising the shield crest, wordmark, and a yellow accent bar.2
- Logo assets are available for download in Dutch and English in both PNG and AI formats.34567
- The portal runs on the TYPO3 CMS platform.89
Numbers refer to the screenshots above.
What I could not see
- Could not view individual guidelines pages for film, photography, typography, or color beyond their navigation menu listings.
Ideas to borrow
- Defining a structured 'logolint' layout strip across a 12-tier grid helps streamline how logos, URLs, and QR codes are arranged on public materials.10
Quick answers
Where can I download the official City of Utrecht logo?
Logo packages are available directly on the logo page in both Dutch ('Gemeente Utrecht') and English ('City of Utrecht') as small and large PNGs as well as AI vector archives.31145126
What sizes or responsive formats are defined for the Utrecht logo?
The guide specifies scalable variations tailored for desktop, laptop, PowerPoint, mobile applications, avatars, and favicons.13
Reviewed on 25 September 2026. Request a correction · I built this
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