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City of The Hague brand portal

Merk Den Haag is a civic brand portal providing access to The Hague's city values, brand positioning, media assets, research, and project guidelines.

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City of The Hague brand portal: Merk Den Haag
Merk Den Haag Captured 15 Sep 2026

Homepage of the Merk Den Haag portal featuring the hero skyline view, core city values introduction, an eight-card section grid, and quick-action links.

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Freedam's take

I like how Merk Den Haag centers civic identity right from the first screen. Rather than starting with standard logo downloads, the portal highlights city values, research, and local positioning. The layout leads with a clear cityscape image and quickly organizes the experience into eight distinct pathways, covering everything from brand film to active projects. There is also a practical get started area directing visitors straight to image collections and contact information for the city branding team. It feels like an approachable civic resource designed to help partners communicate what makes The Hague distinct.

At a glance

Sections
Stadswaarden · Positioneringen · Beeldbank · Projecten · Netwerk · Onderzoek · Hulp nodig?
Tone
Civic, values-oriented, and practical.

What I noticed

  1. The hero section displays a full-width image of the The Hague city skyline from Het Plein alongside the headline 'Werken met de Haagse stadswaarden'.123
  2. An eight-card navigation grid links directly to sections including city values, brand film, positioning, image bank, projects, network, research, and help.456789101112
  3. A 'Direct aan de slag' section surfaces four immediate entry points, including image bank access and direct contact with Bureau Citybranding.131415161718

Numbers refer to the screenshots above.

What I could not see

  • Internal pages for specific guidelines, positioning documents, and downloadable asset formats were not captured.

Ideas to borrow

  1. Pairing high-level values with a 'Direct aan de slag' shortcuts block gives both strategic planners and hands-on creators an immediate path forward.13

Reviewed on 25 September 2026. Request a correction · I built this

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Merk Den Haag focuses on municipal identity by structuring its portal around city values, positioning, and local projects. In contrast, Australia Nation Brand organizes its toolkit around resources with user registration, orders, and popular asset discovery.