City of The Hague brand portal
Merk Den Haag is a municipal brand portal detailing the City of The Hague's civic values, research, project initiatives, and internal branding support team.
Freedam's take — I really appreciate how the City of The Hague frames its brand hub around shared civic identity and values rather than just design specifications. The portal immediately focuses on city values, research, positioning, and projects, connecting abstract strategy back to everyday city work. When you explore the help section, it introduces the dedicated Bureau Citybranding team directly by name. Seeing the actual people behind the brand brings a welcome layer of warmth and accountability to municipal identity management that I think more public sector teams could learn from.
Details
- Type
- Brand portal
- Access
- Public
- Source
- merk.denhaag.nl
- Industry
- Public sector
- Capabilities
- Guidelines
- Tags
- brand story, press contacts, media library
- Added
- Last checked
What I noticed
- The portal homepage features primary sections for city values, positioning, an image bank, projects, network, and research.123456
- The help page introduces Bureau Citybranding with contact details and lists team members by name.789101112
- The homepage headline highlights working with Haagse stadswaarden (city values).13
Numbers refer to the screenshots above.
What I could not see
- Could not view the contents of the image bank (Beeldbank) or asset download formats.
- Could not review the specific positioning frameworks or research studies linked in the navigation.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
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