NASA brand portal
NASA's brand center outlines graphic standards, legal restrictions, media rules, and review workflows for merchandise and entertainment projects.
NASA Brand Center landing page outlining brand guidelines, merchandise rules, media usage, and legal restrictions.
NASA film and documentary guidelines page detailing collaboration policies for film, television, and promotional productions.
NASA graphic standards documentation page showing logo specifications, variations, rules, and supporting brand identifiers.
NASA Images and Media Usage Guidelines page providing usage rules for commercial, non-commercial, and AI applications along with resource links.
NASA Merchandise Approvals documentation outlining approval processes, prohibited product categories, and improper logo usage rules.
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I find NASA's brand center fascinating because it deals with public interest at a massive scale. Instead of functioning like a typical corporate asset repository, it spends significant energy defining clear legal boundaries and external review channels. I like seeing how thoroughly they address entertainment shoots, merchandise submissions, and emerging tech like NFTs and AI. The graphic standards page clearly breaks down the anatomy and allowed versions of both the meatball and the worm. It is a very practical, transparent guide for partners who want to reference space history while respecting federal guidelines.
At a glance
- Sections
- NASA Brand Center · NASA Merchandise and Media Guidelines · NASA Graphic Standards · Additional Guidelines
- Tone
- Authoritative and regulatory, focusing on legal compliance and submission protocols for media and merchandise.
What I noticed
- The graphic standards page outlines four approved versions of the NASA Insignia and details its core components including the vector, stars, orbit, and sphere.12
- The hub explicitly bans using NASA imagery and video for Non-Fungible Tokens (NFTs) and addresses AI applications.34
- NASA specifies that it does not charge licensing fees for approved merchandise or sign licensing agreements.56
- Merchandise mockups must be submitted via email in PDF format up to 10 MB for review.7
Numbers refer to the screenshots above.
What I could not see
- Could not view direct asset download links or file formats on the captured pages
- Could not inspect the full typography documentation or exact font files
- Could not verify password-protected or internal partner resources
Ideas to borrow
Quick answers
Can I use NASA media for NFTs?
No, NASA specifically prohibits the use of its imagery and video for Non-Fungible Tokens (NFTs) and cryptocurrency.38
Does NASA charge licensing fees for merchandise?
No, NASA does not charge licensing fees for approved merchandise and does not sign licensing agreements.56
How do I submit merchandise designs for NASA approval?
Merchandise designs must be submitted for review via email with PDF mockups up to 10 MB.7
Reviewed on 26 September 2026. Request a correction · I built this
Similar brand centers
All brand portals →While NASA focuses on submission workflows, partner restrictions, and legal boundaries for merchandise without offering direct file downloads, ESA provides downloadable identity materials across dedicated pages for its brand book, logotype, and patches. Similarly, EUROCONTROL offers direct ZIP packages for CMYK and RGB color modes alongside side-by-side color blocks.
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