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NASA brand portal

The NASA Brand Center is a public portal providing design standards, legal constraints, and partnership guidelines for media, film, and merchandise creators.

Freedam's take — I spent time exploring the NASA Brand Center, and I appreciate how practical it is for external collaborators. Alongside core identity specs like the meatball insignia and typography, the portal addresses modern digital use cases directly. I noticed sections specifically covering non-fungible tokens, artificial intelligence tools, and video game licensing. It handles merchandise approvals, film collaborations, and media access with clear, dedicated entry points. Built right on WordPress, it functions less like an abstract agency manual and more like an open administrative desk for anyone working with the agency.

Visit NASA's brand center ↗
Details
Type
Brand portal
Access
Public
Source
nasa.gov
Industry
Public sector, Aerospace & defence
Capabilities
Guidelines, Asset browsing, Search, Campaigns, Partner resources
Tags
logo usage, typography, color system, merchandise, legal & trademark, search
Added
Last checked
NASA brand portal: NASA Brand Center
NASA Brand Center Captured 15 Sep 2026
NASA brand portal: Film & Documentary
Film & Documentary Captured 15 Sep 2026
NASA brand portal: Learn More about NASA Graphic Standards
Learn More about NASA Graphic Standards Captured 15 Sep 2026
NASA brand portal: Images & Media Usage
Images & Media Usage Captured 15 Sep 2026
NASA brand portal: Merchandise Approvals
Merchandise Approvals Captured 15 Sep 2026

What I noticed

  1. The portal runs on WordPress 7.0.4.123456
  2. The graphic standards document rules for both the NASA Insignia and Logotype, including spacing, colors, and typography.789101112
  3. Usage guidelines specifically address modern formats including Non-Fungible Tokens (NFTs), cryptocurrency, and Artificial Intelligence (AI) applications.131415
  4. A site search field is accessible across the navigation interface.161718192021

Numbers refer to the screenshots above.

What I could not see

  • Direct asset file download functionality could not be observed from the captured pages.
  • Specific rules under the merchandise approvals and restrictions sections could not be viewed in depth.

Ideas to borrow

  1. Providing explicit guidance on emerging technologies like AI applications and digital tokens helps prevent unauthorized brand association before issues arise.

Reviewed on 18 September 2026. Request a correction · I built this

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