Duolingo brand guidelines
Duolingo hosts an editorial design blog featuring behind-the-scenes articles and design essays instead of traditional brand guidelines.
Freedam's take — When I pulled up Duolingo's design link, I found their design publication rather than a traditional brand standards portal. Instead of downloadable assets or strict logo rules, the space centers on long-form stories and design essays published under the duologues banner. It runs on Ghost and reads like an editorial hub, unpacking product iterations, interview tips, and character design choices. While it lacks static brand guidelines, I appreciate how openly the team discusses their craft and character redesigns through narrative posts.
Details
- Type
- Guidelines
- Access
- Public
- Source
- design.duolingo.com
- Industry
- Technology, Education
- Capabilities
- Search
- Tags
- editorial, product design, brand story
- Added
- Last checked
What I noticed
- The site serves as an article hub titled 'Articles about Design' under the blog domain.1
- The main heading highlights 'duologues: the conversations shaping duolingo design'.2
- Articles cover specific case studies like character representation and core product tab refreshes.34
- The publication platform appears to be powered by Ghost.5
Numbers refer to the screenshots above.
What I could not see
- I could not see traditional brand guideline sections such as logo rules, color palettes, or asset download libraries.
- Only a single blog hub page was captured in the evidence bundle.
Ideas to borrow
- Pair standard brand kits with deep-dive articles explaining the design decisions behind character and product updates.
Reviewed on 18 September 2026. Request a correction · I built this
