Figma brand guidelines
Figma provides concise brand and trademark guidelines featuring logo downloads, dos and don'ts, and companion design tools like color pickers and font directories.
Freedam's take — I like how Figma handles brand assets alongside their broader design utility ecosystem. The dedicated brand usage page stays lean and approachable, laying out clear trademark rules, marks, and explicit dos and don'ts right alongside a direct logo asset package download. Rather than building an isolated, rigid brand center, they connect brand guidelines directly with practical design resources like their color tools and font libraries. It shows how brand governance can sit naturally next to useful design utilities without losing clarity.
Details
- Type
- Guidelines
- Access
- Public
- Source
- figma.com
- Industry
- Technology
- Capabilities
- Guidelines, Asset browsing, Downloads
- Tags
- legal & trademark, do's and don'ts, logo usage, asset downloads, color system
- Added
- Last checked
What I noticed
- Figma provides a brand usage page with specific dos and don'ts sections alongside a direct logo download package.1234
- The trademark guidelines cover Figma marks and explicit rules for using the brand correctly.5678
- The site links directly to utility tools including a color wheel, an image color picker, and a font library.910111213
- Pairing trademark usage rules with practical color and typography tools helps bridge brand governance with daily creative work.
Numbers refer to the screenshots above.
What I could not see
- Could not view internal brand guidelines, typography specimen downloads for Figma's proprietary fonts, or downloadable product design templates.
Ideas to borrow
- Offer companion web tools such as color generators or font explorers alongside core trademark guidelines to make brand hubs more practical.
Reviewed on 18 September 2026. Request a correction · I built this
