City of Rotterdam brand guidelines
Onze stijl is the official brand guidelines and asset portal for the City of Rotterdam, covering identity standards, typography, and UI systems.
Freedam's take — I really appreciate civic identity systems that embrace their full administrative reality instead of hiding it away. The City of Rotterdam lays out clear rules for its core mark alongside specific guidance for external partners, internal sub-brands, and its city council. Digging through the typography sections, I saw their custom Bolder letterform detailed alongside downloadable web font packages. The documentation reaches straight into product work too, spanning UI components, digital accessibility, and direct Figma tooling in one unified environment.
Details
- Type
- Guidelines
- Access
- Public
- Source
- onzestijl.rotterdam.nl
- Industry
- Public sector
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Templates
- Tags
- ui components, typography, accessibility, figma library, font downloads, brand architecture, partner branding, frontify
- Added
- Last checked
What I noticed
- The portal runs on the Frontify platform.1234
- The typography documentation features a typeface named Bolder and includes direct web font download links.567
- Navigation includes dedicated sections for UI components, interaction design, digital accessibility, and Figma resources.89101112
- Rotterdam organizes civic identity by clearly delineating between city governance, third-party use, and internal departments.
Numbers refer to the screenshots above.
What I could not see
- Full asset download contents and restricted internal campaign files could not be examined directly from the captures.
Ideas to borrow
- Include distinct guidance for municipal arms and third-party use directly alongside primary brand mark variants to prevent public misuse.
Reviewed on 18 September 2026. Request a correction · I built this
