Canton of Zurich brand guidelines
The Canton of Zurich publishes its corporate design guidance within its official cantonal portal, covering logo structures, flags, and official designations.
Freedam's take — I like seeing public sector identities treated with structure and care. The Canton of Zurich houses its corporate design standards right within its official cantonal administrative web portal. The page outlines their three-part logo system alongside sections on the flag and official designations, keeping everything tied to direct civic communication. Rather than building a separate flashy brand portal, they integrate these rules into standard administrative pages with clear feedback prompts and direct contacts at the State Chancellery. It feels practical, grounded, and focused on public clarity.
Details
- Type
- Guidelines
- Access
- Public
- Source
- zh.ch
- Industry
- Public sector
- Capabilities
- Guidelines
- Tags
- logo usage, press contacts, minimal
- Added
- Last checked
What I noticed
- The corporate design page covers a three-part logo system, flag usage, and designations under specific section headings.123
- The design standards are hosted under the cantonal administration section of the canton's main website.456
- Contact information is provided pointing directly to the State Chancellery government communication team.78
- The page includes an ordering section alongside a feedback prompt asking if the page is clear.91011
Numbers refer to the screenshots above.
What I could not see
- Could not inspect actual asset download files, specifications, or media kits due to limited page captures.
Ideas to borrow
- Public institutions can embed core brand rules directly into civic portal templates instead of maintaining disconnected standalone microsites.
Reviewed on 18 September 2026. Request a correction · I built this
