Cambridge University Press & Assessment brand guidelines
The Cambridge University Press & Assessment brand guide presents the One Cambridge visual identity, covering brand behaviours, logo rules, colour palettes, and typography.
Home page of the Cambridge brand guide displaying navigation cards for the One Cambridge brand system.
Logo guidelines page showing primary and customer logo variants, orientation layouts, and clear space rules.
Logo specifications page outlining clear space boundaries and minimum size measurements.
Colour system page showing core swatches, secondary families, and typographic accessibility ratings.
Typography documentation displaying Value Serif, Value Sans, and Open Sans hierarchy rules.
Brand foundations overview explaining institutional positioning and core brand behaviours.
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I like how Cambridge University Press & Assessment handles their visual identity through the One Cambridge system. The brand foundations set a clear foundation with three distinct behaviours: Empathetic expert, Listening leader, and Progressive partner, each translated into how the brand looks, speaks, and acts. The documentation covers everything from strict logo clear spaces and minimum sizes down to typographic leading and accessible color pairings with AAA and AA contrast ratings. It feels methodical and comprehensive, giving teams a practical handbook that balances classic university heritage with modern digital publishing needs across all of their global touchpoints.
At a glance
- Sections
- Home · Brand foundations · Tone of voice · Brand system · Logo · Colour · Typography · Layout & grid · Photography · Graphic language · Graphic elements · In application
- Tone
- A structured, academic design manual translating organizational strategy into clear visual standards.
What I noticed
- The brand foundations establish three core behaviours: Empathetic expert, Listening leader, and Progressive partner, each structured by how the organization looks, speaks, and acts.12
- The logo guidelines distinguish between a Primary logo and a Customer logo, providing horizontal and square layouts with minimum size rules such as 50mm or 250px for the horizontal version.345
- The typography guidelines specify Value Serif and Value Sans as primary display typefaces alongside Open Sans for body copy, with defined tracking and leading parameters.67
- The colour guide documents core shades of Cambridge Blue and Purple alongside secondary palettes, including an accessible typography matrix showing AAA and AA contrast ratings.8910
Numbers refer to the screenshots above.
What I could not see
- No direct file download links or asset packages (such as font files, vectors, or templates) were accessible in the captured screens.
Ideas to borrow
- Teams can borrow the matrix structure that evaluates brand behaviours across three concrete dimensions: how the brand looks, how it speaks, and how it acts.2
Quick answers
What are the primary typefaces used by Cambridge University Press & Assessment?
The primary display typefaces are Value Serif and Value Sans, supported by Open Sans for body copy.6
What is the minimum size for the horizontal logo?
The horizontal logo has a defined minimum width of 50mm or 250px.5
Reviewed on 26 September 2026. Request a correction · I built this
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