Canton of Basel-Stadt brand guidelines

Freedam's take

I like how grounded this single-page identity guide feels within the Canton of Basel-Stadt portal. Rather than building an isolated microsite, the administration embeds its corporate design principles directly into the civic structure. I noticed they provide quick PDF downloads for the general styleguide and their climate initiative alongside basic logo guidance. They show how the Baselstab emblem and wordmark come together, but they restrict direct asset distribution. Instead of letting anyone pull vector files, they guide external partners and staff to request specific formats through the internal print center, keeping identity control deliberate and direct.

At a glance

Sections

Sinn und Zweck des Corporate Designs · Das Logo · Logo bestellen · Gestaltung von Broschüren, Poster, Flyer · Styleguide Klima

Downloads

PDF

Tone

Official, civic, and instructional administrative documentation.

What I noticed

1. The corporate design page provides downloadable PDF links for both the main 'Styleguide Corporate Design' and a dedicated 'Styleguide Klima'.¹²³⁴
2. The canton displays its logo consisting of the Baselstab symbol paired with the wordmark.⁵
3. Logo ordering instructions detail specific sizes such as A4, A3, and A5, alongside file formats like .bmp, .gif, .png, and .eps.⁶
4. Contact details are provided for the Abteilung Kommunikation, the Drucksachenzentrale, and the Fachstelle Klima.⁷

Numbers refer to the screenshots above.

Ideas to borrow

1. Public bodies can pair broad design overviews with direct contact points and managed order requests to prevent improper logo reproduction.⁶⁷

Quick answers