Canton of Basel-Stadt brand guidelines
Official corporate design guidelines for the Canton of Basel-Stadt covering logo anatomy, sizing, partner usage, and initiative styleguides.
Freedam's take — I love seeing public administration design made accessible directly on an official cantonal website. The Canton of Basel-Stadt embeds its corporate design standards right inside the communication department pages rather than locking them away. I noticed clear guidance covering logo variations across departments, clear space rules, and co-branding setups for partners and sponsors. They also supply dedicated guidelines for specific initiatives like their climate program alongside a downloadable general styleguide PDF. It feels functional, straightforward, and thoroughly grounded in day-to-day administrative needs.
Details
- Type
- Guidelines
- Access
- Public
- Source
- bs.ch
- Industry
- Public sector
- Capabilities
- Guidelines, Search, Downloads, Partner resources
- Tags
- brand architecture, logo usage, partner branding, pdf downloads, print & stationery
- Added
- Last checked
What I noticed
- The portal provides specific documentation on the structure and variants of the cantonal logo across cantonal, council, and departmental levels.1234
- Guidelines detail logo sizing rules across standard paper formats like A3, A4, and A5, as well as minimum size and exclusion zones.5678910
- Direct downloads are offered for both the comprehensive styleguide PDF and a specialized climate styleguide.1112
- The site outlines explicit rules and prohibitions regarding partner, sponsor, and co-organizer logo placements.131415
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full contents of the downloadable PDF guidelines.
- Did not observe an open digital asset browsing interface for downloadable logo vector files without ordering.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
