Zoho brand guidelines
Zoho's brand guidelines site provides official guidance covering brand identity, voice, visual assets, partner usage, and trademark policies.
Freedam's take — I like how Zoho organizes their public brand hub into clear, accessible essentials. They lay out their identity fundamentals, including core values, messaging, and voice, alongside practical visual guidelines. The visual section walks through logo structure, clear space, and background treatment, complete with a direct logo asset download. They also highlight their custom typeface, Zoho Puvi, and provide dedicated partner branding guidance and trademark rules. It feels grounded and practical for external partners or internal teams needing immediate brand assets.
- Type
- Guidelines
- Access
- Public
- Source
- zoho.com
- Industry
- Technology
- Capabilities
- Guidelines, Search, Downloads, Partner resources
- Tags
- guidelines, software, typography, trademark, downloads
- Added
- Last checked
What I noticed
- The brand hub features sections dedicated to identity, visual guidelines, typography, and partner guidelines.12345
- A downloadable zip file containing the Zoho logo is directly available on the visual guidelines page.6
- The trademark guidelines outline specific dos and don'ts alongside general rules for using Zoho marks.789
- Zoho highlights their custom typeface named Zoho Puvi within their identity documentation.410
Numbers refer to the screenshots above.
What I could not see
- Could not view interactive font specimens or downloadable font files for Zoho Puvi.
- Could not inspect the full contents of the downloadable logo zip archive.
Ideas to borrow
- Providing a dedicated 'Powered by' attribution mark guidance helps third-party integrations maintain visual consistency.11
Reviewed on 16 September 2026. Request a correction · I built this
