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WHU – Otto Beisheim School of Management brand guidelines
The WHU style guide provides core identity assets, color systems, and dedicated rules for student clubs and joint academic programs.
Freedam's take — I really appreciate how WHU structures its brand guidelines around distinct campus audiences and partnerships. Instead of burying partnership marks or treating student organizations as an afterthought, the guide provides dedicated pages for student club naming rules and the joint Kellogg program. The site separates primary, secondary, and highlight palettes clearly, and even details specific call-to-action colors. Packaged zip downloads sit right alongside the usage instructions, which makes grabbing the right assets straightforward. It is a clean, practical system tailored to university life.
- Type
- Guidelines
- Access
- Public
- Source
- styleguide.whu.edu
- Industry
- Education
- Capabilities
- Guidelines, Downloads, Partner resources
- Tags
- color system, logo usage, brand architecture, partner branding, asset downloads
- Added
- Last checked
What I noticed
- The guide includes dedicated sections for student club logo usage, additives, and signage.123
- Separate pages cover the identity and color guidelines for the joint Kellogg program.45
- Direct zip file download links are provided for standard logos, vertical orientations, and claims.678
Numbers refer to the screenshots above.
What I could not see
- Could not view content behind the visible login links or determine which assets require authentication.
- Could not inspect digital design components, campaign archives, or document templates.
Ideas to borrow
Reviewed on 17 September 2026. Request a correction · I built this
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