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WHU – Otto Beisheim School of Management brand guidelines

WHU's brand guidelines outline institutional assets, sub-brands, and program-specific palettes alongside downloadable logo packages.

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WHU – Otto Beisheim School of Management guidelines: WHU
WHU Captured 16 Sep 2026

The WHU style guide homepage displaying core section links, quick navigation, and recent updates.

WHU – Otto Beisheim School of Management guidelines: Logo
Logo Captured 16 Sep 2026
WHU – Otto Beisheim School of Management guidelines: Logo & Naming
Logo & Naming Captured 16 Sep 2026
WHU – Otto Beisheim School of Management guidelines: Logo
Logo Captured 16 Sep 2026

Kellogg-WHU logo guidelines presenting color variants, scaling rules, rotation limits, and download links.

WHU – Otto Beisheim School of Management guidelines: Color Guidelines
Color Guidelines Captured 16 Sep 2026

WHU color guidelines featuring palette values, tint swatches, and program-specific color combinations.

WHU – Otto Beisheim School of Management guidelines: Color Guidelines
Color Guidelines Captured 16 Sep 2026

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Freedam's take

I appreciate how clearly WHU organizes an academic brand with multiple stakeholders. Beyond standard identity foundations like logos and palettes, the site carves out dedicated sections for student clubs and joint partner programs like Kellogg-WHU. Seeing specific color combinations tied directly to distinct degree tracks, such as Bachelor, Master, and MBA programs, demonstrates thoughtful operational planning. The color specifications are remarkably thorough, offering CMYK, RGB, HEX, Pantone, and RAL codes alongside tints. Direct zip packages make grabbing identity assets straightforward.

At a glance

Sections
Brand Basics · Student Club & Events · Kellogg-WHU · Templates · FAQ · Latest Updates · Contact
Downloads
ZIP
Tone
A structured and practical academic brand guide focused on multi-stakeholder governance.

What I noticed

  1. The site provides dedicated guidelines and download packages for the Kellogg-WHU partnership logo.123
  2. Color specifications detail values across CMYK, RGB, HEX, Pantone, and RAL formats along with tint steps.45
  3. Academic programs including Bachelor, Master, MBA, EMBA, and Executive Education each have paired color combinations.6
  4. A distinct section addresses student club logo creation and additive signage.789

Numbers refer to the screenshots above.

What I could not see

  • I could not view the contents of the password-protected areas or download archives.
  • Typography rules and template files were referenced in navigation but not captured.

Ideas to borrow

  1. Pair specific academic or product sub-tiers with predefined color combinations to ensure visual differentiation across collateral.6

Quick answers

Where can I download the WHU logo files?

WHU logo packages, including primary and vertical orientations as well as claims, are available as ZIP downloads on the Logo page.10111213

What color specifications does the guide provide?

The guide includes CMYK, RGB, HEX, Pantone, and RAL color codes, along with percentage-based tint scales and program pairings.456

Reviewed on 25 September 2026. Request a correction · I built this

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