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Whirlpool Corporation press and asset kit

Whirlpool Corporation provides an accessible media asset library featuring direct logo downloads across print and digital formats alongside corporate giving guidelines.

Freedam's take — I like how clear Whirlpool Corporation makes their core identity rules right where assets are downloaded. On their logo page, they explicitly state that any reference to the corporate trade name must include the official logo with "Corporation" positioned beneath it. Instead of hiding files behind gated logins or deep menus, they provide direct links across both CMYK and RGB color spaces in EPS, PNG, and JPG formats. Alongside corporate giving instructions and press contacts, this setup works as a clean, practical distribution point for partners and journalists who just need approved marks quickly.

Visit Whirlpool Corporation's brand center ↗
Type
Press & asset kit
Access
Public
Source
whirlpoolcorp.com
Industry
Industrial, Consumer goods
Capabilities
Guidelines, Search, Downloads, Partner resources
Tags
logo usage, asset downloads, vector assets, press contacts
Added
Last checked
Whirlpool Corporation press & asset kit: Whirlpool Corporation Logos
Whirlpool Corporation Logos Captured 16 Sep 2026
Whirlpool Corporation press & asset kit: Media Hub
Media Hub Captured 16 Sep 2026
Whirlpool Corporation press & asset kit: BRANDS
BRANDS Captured 16 Sep 2026

What I noticed

  1. The logos page explicitly instructs users that references to the corporate trade name must use the official logo with 'Corporation' under it.1
  2. Direct download links are provided for vector and raster files across CMYK and RGB color spaces, including EPS, JPG, and PNG formats.234
  3. Corporate giving guidelines detail partnership fit and request submission criteria under the House+Home strategy.567

Numbers refer to the screenshots above.

What I could not see

  • The full contents of the referenced corporate style guide were not visible in the captured pages.
  • Brand assets for individual portfolio brands like KitchenAid or Maytag were not detailed in the captured logo downloads list.

Ideas to borrow

  1. Pairing technical download links with precise, one-sentence usage rules ensures third parties grab the right brand mark variant without wading through extensive manuals.

Reviewed on 17 September 2026. Request a correction · I built this

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