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Western University brand guidelines

Western University provides comprehensive brand guidelines, downloadable templates, sub-school identity standards, and campaign assets for its academic community.

Freedam's take — I like how Western University organizes its identity around distinct sub-brands and initiatives. The portal breaks out identity rules for individual entities like the Ivey Business School and Schulich School of Medicine right alongside the core mark. They also dedicate an entire section to their All in campaign, bundling presentations, banners, and letterhead specifically for that initiative. It is a very practical, institutional hub that balances overarching university guidelines with day-to-day collateral like email signatures and media consent forms, ensuring faculty and staff have quick access to exact resources.

Visit Western University's brand center ↗
Type
Guidelines
Access
Public
Source
brand.westernu.ca
Industry
Education
Capabilities
Guidelines, Asset browsing, Search, Downloads, Campaigns, Templates
Tags
brand architecture, presentation templates, print & stationery, pdf downloads, search
Added
Last checked
Western University guidelines: Brand Guidelines
Brand Guidelines Captured 16 Sep 2026
Western University guidelines: Logos
Logos Captured 16 Sep 2026
Western University guidelines: Typography, Colours & Graphics
Typography, Colours & Graphics Captured 16 Sep 2026
Western University guidelines: Templates
Templates Captured 16 Sep 2026
Western University guidelines: All in. Campaign
All in. Campaign Captured 16 Sep 2026

What I noticed

  1. The site provides specific logo guidelines across multiple schools and units including Ivey Business School, Schulich School of Medicine & Dentistry, and Western Mustangs.1234
  2. A dedicated section hosts resources for the 'All in' campaign, complete with presentation templates, letterhead, email signatures, and a downloadable standards PDF.56789
  3. The portal features a practical templates area offering items like wallpapers, email signatures, and media consent forms.10111213
  4. A sitewide search field is available to help users locate brand assets and documentation.141516

Numbers refer to the screenshots above.

What I could not see

  • Underlying asset download packages for specific logos could not be inspected directly from the text capture.
  • Access restrictions or login requirements for specific template files were not visible.

Ideas to borrow

  1. Hosting specific campaign toolkits with bespoke templates alongside core brand identity materials helps maintain alignment across temporary initiatives.59

Reviewed on 17 September 2026. Request a correction · I built this

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