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University of Wisconsin–Madison brand guidelines

UW–Madison’s brand portal provides comprehensive visual guidelines, downloadable assets, templates, vendor resources, and quick educational videos.

Freedam's take — I really appreciate how approachable the University of Wisconsin–Madison makes its identity standards. Instead of just static rules, they offer a searchable resource repository complete with practical presentation templates, email banners, and a dedicated departmental logo generator. What stands out most to me is their Brand Aid video series, delivering bite-sized tips to help campus teams build newsletters and apply Badger Red correctly. They also provide a dedicated section for external partners with an approved vendor list, making campus-wide collaboration feel straightforward and supportive.

Visit University of Wisconsin–Madison's brand center ↗
Details
Type
Guidelines
Access
Public
Source
brand.wisc.edu
Industry
Education
Capabilities
Guidelines, Asset browsing, Search, Downloads, Templates, Partner resources
Tags
presentation templates, logo usage, color system, video library, search, asset downloads
Added
Last checked
University of Wisconsin–Madison guidelines: Brand and Visual Identity
Brand and Visual Identity Captured 16 Sep 2026
University of Wisconsin–Madison guidelines: Logos
Logos Captured 16 Sep 2026
University of Wisconsin–Madison guidelines: Colors
Colors Captured 16 Sep 2026
University of Wisconsin–Madison guidelines: Tools & Templates
Tools & Templates Captured 16 Sep 2026
University of Wisconsin–Madison guidelines: External partners
External partners Captured 16 Sep 2026
University of Wisconsin–Madison guidelines: BRAND AID VIDEO SERIES
BRAND AID VIDEO SERIES Captured 17 Sep 2026 Captured manually

What I noticed

  1. The Tools & Templates section includes filtering by channel and resource type alongside a dedicated search form.1234
  2. The brand system provides a dedicated generator for requesting and creating departmental logos.56
  3. The site features a Brand Aid video series containing bite-sized how-to tutorials such as newsletter design and color usage.78910
  4. An approved vendor list is available as an Excel download to help campus units work with outside partners.111213

Numbers refer to the screenshots above.

What I could not see

  • I could not view the underlying video player implementations or actual media files for the Brand Aid series.
  • I could not test the functionality or user requirements of the departmental logo generator tool.

Ideas to borrow

  1. Producing bite-sized video explainers for recurring brand challenges can make adoption much friendlier across decentralized teams.

Reviewed on 17 September 2026. Request a correction · I built this

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