University of Reading brand guidelines
The University of Reading brand portal provides clear design guidance, typography rules, color palettes, and operational templates for university staff and designers.
Freedam's take — I like how cleanly the University of Reading organizes its guidelines. The navigation lays out core visual foundations alongside operational categories like merchandise and accessibility. Their typography section makes practical divisions, outlining distinct choices for everyday staff, design specialists, and ceremonial contexts. Similarly, the templates page helpfully asks whether an asset requires professional design before pointing staff toward everyday files. By distinguishing between broad internal needs and specialized design requirements right in the headings, the team creates clear boundaries that keep communication orderly across a large academic institution.
Details
- Type
- Guidelines
- Access
- Public
- Source
- reading.ac.uk
- Industry
- Education
- Capabilities
- Guidelines, Search, Downloads, Templates
- Tags
- typography, color system, accessibility, print & stationery, merchandise, pdf downloads, search
- Added
- Last checked
What I noticed
- The navigation menu covers core brand elements like logo, typefaces, and colours alongside functional topics like accessibility, templates, in print, and merchandise.1234567
- The typography guidance separates fonts into specific categories for staff, designers, and ceremonial use.8910
- The colours section provides a direct PDF download link for print colors.11
- A dedicated search input is present across the brand site pages.121314
Numbers refer to the screenshots above.
What I could not see
- Could not view full template files or asset downloads without accessing internal staff visual identity pages.
- Could not observe guidelines for photography style, tone of voice details, or merchandise specs directly in the captured views.
Ideas to borrow
- Categorizing typefaces into everyday staff fonts, designer fonts, and ceremonial fonts clarifies font licensing and usage tiers across large organizations.
Reviewed on 17 September 2026. Request a correction · I built this
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