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University of California, Berkeley brand guidelines

UC Berkeley's brand portal provides clear guidance, color pairing tools, typography downloads, and project templates for the university community.

Freedam's take — I really appreciate how practical the UC Berkeley brand portal is for a large university community. It organizes everything clearly, separating the academic identity from the Cal athletics marks while giving teams immediate access to open web fonts like Inter and Source Serif 4. The color section even features an accessibility pairing tool right alongside Berkeley Blue and California Gold swatches. Distributing core assets and creative briefs directly through Google Drive links is a wonderfully down-to-earth choice that makes day-to-day design work accessible to everyone on campus.

Visit University of California, Berkeley's brand center ↗
Details
Type
Guidelines
Access
Public
Source
brand.berkeley.edu
Industry
Education
Capabilities
Guidelines, Asset browsing, Search, Downloads, Templates
Tags
accessibility, color system, typography, font downloads, brand architecture, asset downloads, interactive
Added
Last checked
University of California, Berkeley guidelines: UC Berkeley Brand
UC Berkeley Brand Captured 16 Sep 2026
University of California, Berkeley guidelines: Our logos
Our logos Captured 16 Sep 2026
University of California, Berkeley guidelines: Our colors
Our colors Captured 16 Sep 2026
University of California, Berkeley guidelines: Our typography
Our typography Captured 16 Sep 2026
University of California, Berkeley guidelines: Our brand toolkit
Our brand toolkit Captured 16 Sep 2026
University of California, Berkeley guidelines: Creative brief
Creative brief Captured 16 Sep 2026

What I noticed

  1. The portal separates the UC Berkeley academic identity from the Cal athletics identity.12
  2. The color guidelines include an interactive tool to find accessible color pairings.345
  3. Typography guidelines provide direct download links to Google Fonts for Inter, Source Serif 4, and Barlow Condensed.678
  4. Asset downloads in the brand essentials toolkit are hosted via Google Drive and campus authentication.91011

Numbers refer to the screenshots above.

What I could not see

  • Content behind the campus single sign-on authentication portal was not accessible.
  • Internal photo gallery contents could not be fully viewed.

Ideas to borrow

  1. Providing open-source fonts linked directly to Google Fonts ensures staff can easily source and install official typefaces without licensing friction.678
  2. Integrating a downloadable creative brief template directly alongside visual guidelines encourages strategic project planning before design begins.121314

Reviewed on 18 September 2026. Request a correction · I built this

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