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University of Basel brand guidelines

The University of Basel's corporate design page outlines its visual identity, umbrella brand concept, core typography, and signature mint brand panel within its administrative website.

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University of Basel guidelines: Corporate Design
Corporate Design Captured 16 Sep 2026

The University of Basel corporate design overview page presenting the visual identity system, typefaces, and brand panel asset.

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Freedam's take

I like finding institutional design pages that manage to deliver clarity without sprawling out. The University of Basel embeds its corporate design overview right inside its administration portal. In just a few clean paragraphs, the page outlines its umbrella brand concept, notes the signature mint brand panel, and names its core typefaces: Adrian Frutiger's Univers and Gerard Unger's Neue Swift. While deeper asset libraries might sit behind further links, I find this single-page summary remarkably direct for anyone looking to understand the essential visual rules of the university.

At a glance

Sections
Corporate Design · Alessandra Rigillo · Further information · News · Quick Links · UNI NOVA · Social Media
Downloads
JPG
Tone
Formal, concise, and academic.

What I noticed

  1. The corporate design page sits nested within the Administration & Services and Communications & Marketing structure.123
  2. The identity system specifies Univers by Adrian Frutiger and Neue Swift by Gerard Unger/Linotype as the official brand typefaces.4
  3. A signature mint color is highlighted as part of the brand panel design element.56
  4. A dedicated contact person, Alessandra Rigillo, is listed directly on the page alongside a section for further information.78

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full download archives or detailed guideline documentation referenced in the further information sections.
  • Could not confirm whether vector logo assets or design templates are publicly downloadable directly from this page.

Ideas to borrow

  1. Summarizing core typography details like designer credits and type families directly in the main overview text provides immediate clarity for external collaborators.4

Quick answers

What are the official brand fonts for the University of Basel?

The official brand fonts are Univers by Adrian Frutiger and Neue Swift by Gerard Unger/Linotype.4

Reviewed on 25 September 2026. Request a correction · I built this

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