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University of Amsterdam brand guidelines

University of Amsterdam presents its corporate identity online, outlining a unified logo architecture, core visual assets, and office templates via Templafy.

Freedam's take — I really appreciate how direct the University of Amsterdam is with its corporate identity pages. Instead of locking design standards away inside an internal drive, they publish clear rules right on their main site. Their brand architecture policy stands out immediately by ruling out separate sub-logos for departments and faculties. I also like how practical the integration feels, especially having a dedicated Templafy section to get branded Word and PowerPoint files directly onto staff computers alongside explicit typography notes for Utopia and Source Sans Pro.

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Details
Type
Guidelines
Access
Public
Source
uva.nl
Industry
Education
Capabilities
Guidelines, Asset browsing, Search, Downloads, Templates
Tags
brand architecture, logo usage, typography, color system, presentation templates
Added
Last checked
University of Amsterdam guidelines: Corporate identity
Corporate identity Captured 16 Sep 2026
University of Amsterdam guidelines: Brand and rights
Brand and rights Captured 16 Sep 2026
University of Amsterdam guidelines: Which UvA logo can I use?
Which UvA logo can I use? Captured 16 Sep 2026
University of Amsterdam guidelines: Colour
Colour Captured 16 Sep 2026
University of Amsterdam guidelines: Fonts
Fonts Captured 16 Sep 2026
University of Amsterdam guidelines: Templafy
Templafy Captured 16 Sep 2026

What I noticed

  1. The university mandates a single standard logo and does not allow separate logos for faculties or service departments.12
  2. The primary corporate identity color palette includes red, black, white, and grey alongside six secondary colors.3
  3. The typography guidelines specify the serif font Utopia across most communications, with Source Sans Pro used for limited applications like charts and buttons.4
  4. The identity manual integrates with Templafy to provide Word and PowerPoint templates on user workstations.56

Numbers refer to the screenshots above.

What I could not see

  • Specific hex color codes and downloadable asset file formats were not visible in the captured summary evidence.
  • Internal contents of the Beeldbank image database could not be viewed from the provided pages.

Ideas to borrow

  1. Documenting workplace template software installation directly within the public identity guidelines simplifies brand adoption across large internal teams.

Reviewed on 18 September 2026. Request a correction · I built this

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