University of Amsterdam brand guidelines
The University of Amsterdam corporate identity portal outlines unified master logo rules, typography, color palettes, and template workflows for campus communications.
The corporate identity landing page links to core branding sections including brand architecture, imagery, and templates.
Brand and rights overview outlining the single master logo policy and brand architecture guidelines.
Logo usage guidelines showing placement rules, organizational unit lockups, and downloadable logo variations.
Color palette documentation listing primary shades, color swatches with values, and secondary tint menus.
Typography standards detailing primary serif font Utopia, interface font Source Sans Pro, and fallbacks.
Templafy setup guide detailing installation and access for corporate Microsoft Word and PowerPoint templates.
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I really appreciate how straightforward the University of Amsterdam keeps its system. Instead of allowing separate faculty emblems, they stick strictly to a single master mark, which keeps the visual identity cohesive across such a large institution. The typography pairing feels classic yet practical, relying on Utopia for prominent editorial reading while reserving Source Sans Pro for web buttons and interface charts. Rather than just offering loose files, they route daily template work through Templafy directly inside Microsoft Word and PowerPoint, making rollout much smoother for staff.
At a glance
- Sections
- Brand and rights · Logo · Colour · Fonts · Templafy
- Tone
- Clear, institutional, and structured guidance tailored for academic staff and university partners.
What I noticed
- The University of Amsterdam enforces a single master logo and does not allow separate faculty or service department logos.12
- The primary color palette includes Red, Black, White, and Grey 500, with an explicit rule that using a secondary color requires an accompanying red element.34
- The serif typeface Utopia serves as the primary font for headings and body text, while Source Sans Pro is specified for charts and web buttons.56
- Corporate identity templates for Word and PowerPoint are managed and distributed via the Templafy tool.78
Numbers refer to the screenshots above.
What I could not see
- Specific asset file formats inside the logo downloads accordion could not be inspected without opening each dropdown item.
- The embedded video tutorial on the Templafy page was obscured by a cookie consent requirement.
Ideas to borrow
Quick answers
Can university faculties use their own unique logos?
No, the University of Amsterdam uses a single master logo and does not allow separate faculty or service department logos.12
Reviewed on 25 September 2026. Request a correction · I built this
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