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University of Alberta brand guidelines

The University of Alberta toolkit presents brand narrative, editorial spotlights, social media rules, and asset access points.

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University of Alberta guidelines: Brand Story
Brand Story Captured 16 Sep 2026

University of Alberta brand story overview page highlighting the institutional narrative and community profiles.

University of Alberta guidelines: Downloads
Downloads Captured 16 Sep 2026

Downloads page directing staff and public users to digital asset portals on Canto.

University of Alberta guidelines: FIND YOUR PARTNER
FIND YOUR PARTNER Captured 16 Sep 2026

Strategic Communications staff directory and contact page organized by college and faculty.

University of Alberta guidelines: Social Media
Social Media Captured 16 Sep 2026

Social media guidelines detailing account requirements, avatar standards, and institutional policies.

University of Alberta guidelines: Katryna Fast
Katryna Fast Captured 16 Sep 2026

YouAlberta profile article featuring PhD candidate Katryna Fast as part of the Behind the Brand series.

University of Alberta guidelines: Arnold Gihozo
Arnold Gihozo Captured 16 Sep 2026

YouAlberta interview featuring Arnold Gihozo discussing his role in the brand story video.

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Freedam's take

I like how the University of Alberta anchors its brand portal around genuine storytelling. Instead of isolating brand strategy in abstract language, their brand story section connects directly to editorial interviews spotlighting actual students and researchers who participated in their narrative video. Their toolkit keeps governance approachable by structuring guidance into institutional and personal social media roles, complete with avatar rules. While they offload direct asset distribution and stationery requests to external platforms like Canto and Burke Online, the portal itself sets clear context for every communicator across the university.

At a glance

Sections
Our Brand Story · Downloads · Social Media · Digital + Creative · Communication Tools · Merch + Trademarks
Downloads
PDF
Tone
Institutional, narrative-driven, and supportive of campus communicators.

What I noticed

  1. The brand story page highlights the institutional slogan 'Leading with Purpose.' and links to student and faculty profiles.12
  2. Downloads are routed through Canto, separating access into an internal faculty and staff portal and an external public portal.345
  3. Social media guidance offers a side-by-side comparison between institutional and personal accounts, including specific avatar color treatments.67

Numbers refer to the screenshots above.

What I could not see

  • Could not view the contents of the internal or public Canto asset portals.
  • Could not inspect the Digital + Creative or Merch + Trademarks sections.

Ideas to borrow

  1. Pair institutional brand pillars with published editorial interviews of real team members and students who personify the mission.289

Quick answers

Where can I download University of Alberta logos and visual assets?

Brand guidelines, logos, templates, and photos are hosted on Canto, accessible via a Faculty and Staff Portal or a Public Portal for third parties.345

How should official University of Alberta social media avatars be styled?

Main institutional accounts use a white shield on a green background, while individual unit avatars use gold-green split backgrounds.7

Reviewed on 25 September 2026. Request a correction · I built this

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