Travel Portland brand guidelines
Travel Portland's brand portal provides core identity standards, typography hierarchy, art direction rules, and direct downloads for logos, iconography, and illustration sets.
Home page of the Travel Portland Brand Guide featuring a mission statement and list of brand identity sections.
Travel Portland brand guidelines page specifying logo usage rules, variants, scaling, clear space, positioning, and logo don'ts.
Brand color guidelines page for Travel Portland detailing the brand palette, color combinations, digital campaign pairings, mood inspiration, and usage don'ts.
Typography guidelines page from the Travel Portland Brand Guide outlining font families, usage hierarchy, and system alternates.
Travel Portland brand guide page detailing photography guidelines and art direction across diverse subjects.
Travel Portland's brand guide page detailing iconography sets and illustration guidelines with usage rules and visual examples.
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I really enjoy browsing destination guidelines that feel grounded in a specific place, and Travel Portland captures that character nicely. The pages walk through clear visual foundations, pairing Marr Sans headlines with Capitaine for body copy while defining practical fallback typography like Arial and Georgia. I like how they give explicit rules for art direction, breaking photography down into specific lighting and perspective cues alongside a decision guide for choosing photos over illustrations. Direct zip downloads for full logo packages, large icons, and illustrated sets make the toolkit genuinely useful for anyone building local creative.
At a glance
- Sections
- Logo · Color · Typography · Photography · Icons & Illustrations · Applications
- Downloads
- ZIP, PDF
- Tone
- Warm, practical, and design-forward destination guidance focused on authentic local culture.
What I noticed
- Primary logos for 'PORTLAND' and 'TRAVEL PORTLAND' are detailed alongside clear space rules based on half the capital letter height.12
- The typography guidelines specify Marr Sans for headlines and Capitaine for body copy, offering Arial and Georgia as system fallbacks.34
- Color palettes are split into Deep, Medium, Light, and Pop categories, complete with PMS, CMYK, RGB, and HEX values alongside a digital campaign pairing guide.567
- The imagery section sets clear parameters for when to choose photography over illustration.8
Numbers refer to the screenshots above.
What I could not see
- The Applications section could not be reviewed directly from the provided screen captures.
- The external Photo & Video Asset Library interface and search capabilities were not accessible within these captures.
Ideas to borrow
- Provide a side-by-side 'Use Photography' versus 'Use Illustration' comparison to clarify which creative medium best fits different communication goals.8
Quick answers
Can I download the Travel Portland logos?
Yes, ZIP download packages are available for the full logo set as well as a dedicated 'Travel Portland' only set, along with a logo usage PDF guide.91011
Reviewed on 25 September 2026. Request a correction · I built this
Similar brand centers
All brand guidelines →Travel Portland delivers direct zip downloads for its logos, icons, and illustrations alongside explicit art direction. Destination Canada instead routes visitors out to an index of national, provincial, territorial, and city libraries, while City of Iași provides an ASE swatch download and Google Fonts pairing.
