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tonies brand guidelines

The tonies brand and digital style guide details product ecosystem positioning, visual identity standards, and digital UI components built on Frontify.

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tonies guidelines: Home
Home Captured 18 Sep 2026 Captured manually

tonies brand portal home page showing red hero waves and card navigation for Our Brand, Brand Style Guide, and UI Kit.

tonies guidelines: Our Brand
Our Brand Captured 18 Sep 2026 Captured manually

Our Brand overview screen detailing the Toniebox audio ecosystem, product components, positioning manifesto, and vision.

tonies guidelines: Brand Style Guide
Brand Style Guide Captured 18 Sep 2026 Captured manually

Style guide accessibility page outlining WCAG contrast ratios, screen reader implementation tips, and design plugins.

tonies guidelines: UI Kit
UI Kit Captured 18 Sep 2026 Captured manually

tonies UI Kit introduction screen detailing interface libraries, layout grids, spacing rules, and Sketch resources.

tonies guidelines: Logo
Logo Captured 18 Sep 2026 Captured manually

Brand logo documentation specifying linear and centered lockups, exclusion grids, minimum sizing, and incorrect usage.

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Freedam's take

I like how playful and focused this portal feels right from the start. tonies divides its guide into brand storytelling, general visual guidelines, and digital UI components using clear red tiles on the landing page. It is refreshing to see accessibility placed right up front inside the style guide, highlighting WCAG contrast ratios and design plugins alongside standard identity specs. The logo documentation is equally thorough, breaking down clear space grids, linear and centered marks, and sub-line variants for hardware packages.

At a glance

Sections
Home · Our Brand · Brand Style Guide · UI Kit
Downloads
SVG
Tone
Warm, playful, and structured, combining physical audio product storytelling with clear digital design standards.

What I noticed

  1. The portal homepage splits its contents into Our Brand, Brand Style Guide, and UI Kit using rounded red cards.1234
  2. The style guide contains an accessibility page outlining WCAG 2.1 AA contrast requirements and testing plugins like Stark.567
  3. The logo section outlines linear and centered variants, clear space rules, and download badges for SVG files.8910
  4. The digital UI Kit documents libraries, UI elements, and components originally created as a Sketch library.1112

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full icon or illustration libraries beyond their sidebar navigation entries.
  • Could not view interactive components or code snippets within the UI Kit elements.

Ideas to borrow

  1. Integrating accessibility rules and recommended design plugins into the foundational style guide helps teams audit their work early.57

Quick answers

What formats are provided for the tonies visual mark?

The visual mark is visibly offered as an SVG file download.9

What design tool was used to create the tonies UI Kit?

The UI kit and component libraries were created as a Sketch library.12

Reviewed on 25 September 2026. Request a correction · I built this

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