TomTom brand guidelines
TomTom provides an online brand book built on Corebook covering core identity, partner lockups, and downloadable logo packs.
Freedam's take — I spent some time looking through the TomTom brand guide, and I appreciate how practical it feels for external collaborators. Built on Corebook, the documentation dedicates specific sections to partner and reseller branding, alongside a clear guide for the Powered by TomTom mark. You can jump directly to download packs right beside the usage rules, which keeps everything self-contained. The typography and color chapters outline primary and secondary palettes as well as body text settings in an orderly, straightforward fashion.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brandguide.tomtom.com
- Industry
- Technology, Automotive
- Capabilities
- Guidelines, Downloads, Partner resources
- Tags
- partner branding, logo usage, color system, typography, asset downloads, corebook
- Added
- Last checked
What I noticed
- The site is built on the Corebook platform.123456
- The guide includes distinct sections for an official reseller logo and a Powered by TomTom logo.78
- Download links are provided directly within the logo and reseller documentation pages.910111213
- Color documentation details primary and secondary palettes along with color balance guidance.141516
Numbers refer to the screenshots above.
What I could not see
- I could not see general asset browsing interfaces, search tools, campaign showcases, or downloadable templates in the provided captures.
Ideas to borrow
- Providing dedicated pages and distinct asset packs for official reseller and powered-by marks helps partners implement the brand without ambiguity.
Reviewed on 18 September 2026. Request a correction · I built this
