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Susan G. Komen brand guidelines

The Susan G. Komen brand guidelines present organizational history, core identity assets, and dedicated campaign guidance across a multi-page portal.

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Susan G. Komen guidelines: Susan G. Komen
Susan G. Komen Captured 18 Sep 2026 Captured manually

The Brand Story page presents the mission, vision statement, archival photography, and community imagery.

Susan G. Komen guidelines: Brand Tools
Brand Tools Captured 16 Sep 2026

The Brand Tools page outlines core visual assets, platform documentation, and a sidebar for brand downloads.

Susan G. Komen guidelines: Needs Campaign
Needs Campaign Captured 16 Sep 2026

The Needs Campaign page highlights the national campaign copy structure, imagery gallery, and video content.

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Freedam's take

When I looked through the Susan G. Komen portal, I noticed how directly it connects foundational storytelling to active campaign collateral. Rather than stopping at standard identity downloads like the color palette PDF, the site gives prominent space to the national Needs Campaign. I appreciate seeing dedicated guidance for signature initiatives like Race for the Cure alongside archival imagery of Susan G. Komen and Nancy Brinker. It demonstrates how a nonprofit can organize its legacy, clinical mission, and active fundraising events in one accessible hub.

At a glance

Sections
Brand Story · Brand Tools · Programs · Needs Campaign · Media
Downloads
PDF
Tone
Mission-focused guidance combining organizational history with active campaign frameworks.

What I noticed

  1. Top navigation routes across five primary sections: Brand Story, Brand Tools, Programs, Needs Campaign, and Media.123456
  2. The Brand Story page incorporates archival black-and-white photography of Susan G. Komen and Nancy Brinker.7
  3. The Brand Tools page provides a downloadable Color Palette PDF and lists asset links for initiatives like Race for the Cure and More Than Pink Walk.8910
  4. The Needs Campaign section features an embedded video module titled 'Watch Video' and details the campaign tagline system.1112

Numbers refer to the screenshots above.

What I could not see

  • The full contents of the downloadable Color Palette PDF could not be viewed directly on screen.
  • Internal pages for Programs and Media were not captured in this evidence bundle.

Ideas to borrow

  1. Organizations running multi-faceted initiatives can include distinct campaign sections within their brand portal to document event-specific logos and taglines alongside master brand guidelines.911

Quick answers

Where can the color palette be downloaded?

A downloadable Color Palette PDF is provided on the Brand Tools page.89

What event logos are included under brand assets?

The Brand Assets sidebar lists links for Race for the Cure Logo and More Than Pink Walk Logo alongside master Susan G. Komen Logos.9

Reviewed on 26 September 2026. Request a correction · I built this

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