Susan G. Komen brand guidelines
Susan G. Komen's brand guidelines site presents core assets, brand narratives, media guidance, and specific campaign pillars.
Freedam's take — I spent some time browsing Susan G. Komen's brand site, and I appreciate how directly it connects their narrative to actionable design materials. Alongside standard assets like their downloadable color palette, they dedicate a whole section to the Needs Campaign. You can see how values around research, community, care, and action translate straight into their storytelling. The navigation keeps things simple by grouping essentials under brand tools, media communications, and mission-led programs. It gives both internal teams and external partners a clear map of what the organization stands for without burying the essential tools.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.komen.org
- Industry
- Health, Non-profit
- Capabilities
- Asset browsing, Search, Downloads, Campaigns
- Tags
- brand story, color system, pdf downloads, search, wordpress
- Added
- Last checked
What I noticed
- The site provides a downloadable PDF specifically for the organization's color palette.1
- A dedicated page outlines the Needs Campaign, breaking it down into pillars including Research, Community, Care, and Action.23456
- Search functionality is present across the guideline pages.78910
- The layout is built using the Elementor site builder on WordPress.1112
Numbers refer to the screenshots above.
What I could not see
- Could not view individual downloadable logo assets or typography files beyond the color palette link.
- Did not access the Programs page content as it was not included in the capture.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
