Substack brand guidelines
Substack offers a straightforward brand resource page featuring essential asset downloads and clear rules for media citations and partnerships.
Freedam's take — I like how Substack keeps their brand resources direct and practical. Rather than drowning creators or press in complex system specs, they present a concise set of rules covering logo alterations, trademark etiquette, and keeping the presentation clean. Direct downloads for both the primary mark and wordmark are right there on the page. Alongside these core assets, they clearly delineate paths for media founders and commercial brand partnerships, ensuring everyone from journalists to sponsors finds what they need quickly.
Details
- Type
- Guidelines
- Access
- Public
- Source
- substack.com
- Industry
- Technology, Media & entertainment
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Partner resources
- Tags
- logo usage, legal & trademark, do's and don'ts, asset downloads, partner branding
- Added
- Last checked
What I noticed
- Substack provides direct download links for both its logo and wordmark as PNG files.12
- Brand rules are organized into three numbered guidelines focusing on not altering logos, respecting trademarks, and keeping presentation clean.345
- The site provides dedicated pathways for citing Substack in the media and featuring the brand in external work.67
Numbers refer to the screenshots above.
What I could not see
- Vector assets such as SVG or EPS files were not visible in the captured downloads.
- Specific typography guidelines, color values, and clear space rules were not detailed in the captured evidence.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
