Substack brand guidelines

Freedam's take

I like how Substack keeps their brand resources direct and accessible on a single page. Instead of burying assets behind sign-in forms or complex portal hierarchies, they lay out their basic guidelines with playful editorial illustrations of books, pens, and megaphones. You get clear instructions for media citations, three concise rules covering trademark integrity, and straightforward links to grab the orange logo mark or wordmark in PNG format. The page concludes with a clear legal notice and an invitation for creators to get started. It feels light, practical, and true to their platform voice.

At a glance

Sections

Using the Substack Brand · Citing Substack in the media · Feature Substack in your work · Brand guidelines and assets · Legal Notice · Get started in minutes

Downloads

PNG

Tone

Clear, concise, and friendly guidance for creators and press.

What I noticed

1. The page opens with colorful illustrations depicting books, pens, and a megaphone alongside introductory copy.¹
2. Guidelines are structured around three numbered rules: 'Please don't alter our logos', 'Respect our trademarks', and 'Keep it clean'.²³⁴⁵
3. Direct download links are provided for the primary logo and wordmark as PNG files displayed under orange previews.⁶⁷⁸

Numbers refer to the screenshots above.

Ideas to borrow

1. Presenting core brand usage rules as three short, numbered principles makes legal requirements easy for external creators and media to digest.⁵

Quick answers