State of Oklahoma brand guidelines
The State of Oklahoma brand portal outlines strategy, visual rules, verbal identity with before-and-after writing samples, and web design guides.
Visual identity guidelines displaying logo configurations, clear space rules, sizing limits, and color specifications.
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I like how practical the State of Oklahoma brand portal feels for public communicators. The visual identity section covers standard horizontal and vertical logo lockups, minimum sizes, and clear space derived from the interior star. The palette breaks down into bright and dark hues for tones like Sky Blue and Red Clay, complete with print and screen values. What stands out most to me is the verbal identity page. Instead of vague theory, it pairs voice principles with concrete before-and-after copy examples across commerce, community, and tourism.
At a glance
- Sections
- Welcome · Branding Strategy · Visual Identity · Verbal Identity · Web Guide
- Downloads
- Tone
- Clear, practical, and grounded civic guidance focused on accessible communication across state agencies.
What I noticed
- The visual identity guidelines define clear space rules using the interior star shape of the logo mark.1
- Minimum logo sizing is specified at 1/4 inch tall for print and 36 pixels tall for digital applications.2
- The color system organizes hues into bright and dark variations for six tones, providing CMYK, RGB, HEX, and Pantone coated values.34
- The verbal identity section includes before-and-after writing examples across commerce, community, tourism, and general public scenarios.56789
- The web design reference guide offers a downloadable PDF titled Designing Effective Web Pages.10
Numbers refer to the screenshots above.
What I could not see
- Could not view individual component pages or templates listed under the Web Guide navigation.
- Could not inspect the full contents of the downloadable web design PDF guide.
Ideas to borrow
- Providing before-and-after copy examples tailored to distinct sectors like tourism and commerce helps non-writers adopt voice principles more effectively.
Quick answers
What is the minimum reproduction size for the Oklahoma logo?
The Oklahoma logo requires a minimum height of 1/4 inch for print applications and 36 pixels for digital use.2
Where can web authors download the web design guidelines?
A PDF version titled Designing Effective Web Pages is available for download in the Web Guide section.10
Reviewed on 25 September 2026. Request a correction · I built this
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