State of Oklahoma brand guidelines
The State of Oklahoma provides public brand standards covering strategy, visual elements, verbal identity, and web design guidelines.
Freedam's take — I really enjoy seeing civic design systems made accessible directly on public state portals. Oklahoma lays out the state visual identity, brand strategy, and tone of voice alongside dedicated web authoring guidance. What catches my eye is the verbal identity section, which uses before and after copy examples across commerce, community, tourism, and public communications. Seeing practical editorial revisions side by side gives state agencies clear context, while the downloadable authoring guide helps digital teams align web pages across departments.
Details
- Type
- Guidelines
- Access
- Public
- Source
- oklahoma.gov
- Industry
- Public sector
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Templates
- Tags
- tone of voice, editorial guidelines, brand story, pdf downloads, search
- Added
- Last checked
What I noticed
- The brand standards include distinct sections for Brand Strategy, Visual Identity, Verbal Identity, and Web Guide.1234
- The verbal identity documentation includes before and after writing examples spanning commerce, community, tourism, and general public contexts.56789
- The web design guide provides a downloadable PDF titled Designing Effective Web Pages.10
- A site search form is available across the branding pages.1112131415
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full contents of the downloadable PDF guide.
- Could not verify downloadable asset formats for logos or color palettes beyond the text listings.
Ideas to borrow
- Teams can include concrete before-and-after rewrite examples across different audience sectors to make editorial voice guidance easier to apply.
Reviewed on 18 September 2026. Request a correction · I built this
Similar brand centers
All brand guidelines →
