State of Hesse brand guidelines
The State of Hesse introduces its refreshed corporate design through civic storytelling ahead of its 80th anniversary in 2026.
Freedam's take — I love seeing public institutions think openly about how they present themselves. Looking at the State of Hesse's site, their corporate design story is tied directly to a milestone: preparing for the state's 80th anniversary in 2026. The presentation frames the new visual identity through accessible, culture-focused storytelling rather than rigid technical specs, touching on design collaborations and even a commemorative wine. While you will not find downloadable vector kits or typography rules here, I appreciate how government communications can connect a visual redesign directly to civic pride and public celebration.
Details
- Type
- Guidelines
- Access
- Public
- Source
- hessen.de
- Industry
- Public sector
- Capabilities
- None recorded
- Tags
- brand story, accessibility, editorial
- Added
- Last checked
What I noticed
- The corporate design page connects the visual update to Hesse celebrating its 80th anniversary in 2026.1
- The presentation includes sections referencing a collaboration with designer Samuel Gärtner and an anniversary wine.23
- The website provides navigation options for accessibility features such as simple language and sign language.456
Numbers refer to the screenshots above.
What I could not see
- Technical brand guidelines, asset download portals, and typography specifications were not visible on the captured pages.
Ideas to borrow
- Anchor a major brand refresh to a genuine civic or organizational anniversary to build narrative engagement.
Reviewed on 18 September 2026. Request a correction · I built this
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