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State of Hesse brand guidelines

The State of Hesse presents its refreshed corporate design and Hessenmarke identity celebrating its 80th anniversary with custom typography and cultural collaborations.

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State of Hesse guidelines: Unser Land in neuem Gewand
Unser Land in neuem Gewand Captured 16 Sep 2026

The introductory article announces Hessen's corporate design update ahead of the state's 80th anniversary in 2026.

State of Hesse guidelines: Logo
Logo Captured 18 Sep 2026 Captured manually

The Hessenmarke identity page presents the lion emblem, primary logo lockup, and custom Hessen Gellix font weights.

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Freedam's take

I like seeing civic design updates that embrace cultural heritage while refreshing their voice. Hessen introduced its new corporate design ahead of its 80th anniversary, pairing the traditional lion crest with a bespoke typeface called Hessen Gellix. Rather than feeling like a sterile institutional manual, the presentation is framed as a cultural editorial story. It highlights creative collaborations alongside standard brand elements like color palettes and logo lockups. Walking through the overview feels closer to browsing an editorial magazine than reading dry administrative documentation, which makes the state identity approachable and grounded in real celebrations.

At a glance

Sections
Unser Land in neuem Gewand · Traditionsbewusst, weltoffen und modern · HESSEN X SAMUEL GÄRTNER · Jubiläumswein · Schlagworte zum Thema
Tone
Celebratory, civic-minded editorial tone emphasizing state heritage and modernization.

What I noticed

  1. The hero presentation features the crowned lion crest emblem paired with an uppercase Hessen wordmark in white against a blue background.12
  2. The identity documentation specifies a custom typeface named Hessen Gellix, displaying styles such as Medium Italic and Bold Italic.34
  3. The article page includes editorial cards linking to a collaboration with Samuel Gärtner and an 80-year jubilee wine.5
  4. The design system applies a palette incorporating blue, red, cream, and white across typographic layouts.6

Numbers refer to the screenshots above.

What I could not see

  • No direct asset downloads, media kit files, or vector logo packages were visible on the captured pages.
  • Detailed digital layout specifications, grid rules, and component libraries were not captured.

Ideas to borrow

  1. Civic organizations can announce identity redesigns through editorial storytelling that pairs foundational design elements with tangible anniversary merchandise and local collaborations.54

Quick answers

What typeface is used in the State of Hesse corporate design?

The brand identity uses a typeface called Hessen Gellix, which includes weights and styles such as Medium Italic and Bold Italic.34

What colors are featured in the Hessen design system?

The visual system demonstrates color combinations utilizing blue, red, cream, and white across typographic layouts.6

Reviewed on 25 September 2026. Request a correction · I built this

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