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Sound Transit brand guidelines

Sound Transit provides an open brand guidelines hub on its public website with asset downloads, typography rules, and detailed style standards.

Freedam's take — I like how Sound Transit integrates its brand toolkit directly into its main civic website. Rather than tucking everything into a private portal, the agency publishes straightforward web pages covering logos, colors, and typography, alongside downloadable assets. I appreciate how practical the collateral gets, offering manuals for construction signs and presentation display boards. They also clearly distinguish type usage between internal agency communications and public passenger outreach. It feels like a functional, transparent working hub for regional transit partners.

Visit Sound Transit's brand center ↗
Details
Type
Guidelines
Access
Public
Source
soundtransit.org
Industry
Public sector, Transport & logistics
Capabilities
Guidelines, Asset browsing, Search, Downloads, Templates
Tags
typography, signage & wayfinding, logo usage, asset downloads, pdf downloads, accessibility
Added
Last checked
Sound Transit guidelines: Our brand
Our brand Captured 16 Sep 2026
Sound Transit guidelines: Logos
Logos Captured 16 Sep 2026
Sound Transit guidelines: Colors
Colors Captured 16 Sep 2026
Sound Transit guidelines: Typography
Typography Captured 16 Sep 2026
Sound Transit guidelines: Templates
Templates Captured 16 Sep 2026
Sound Transit guidelines: Sound Transit Style Guides
Sound Transit Style Guides Captured 16 Sep 2026

What I noticed

  1. The typography guidelines assign Arial for agency and employee communications, while specifying Akzidenz for marketing, rider, and outreach materials.12
  2. The site provides direct download links for logo files in horizontal and vertical formats across RGB PNG and CMYK EPS archives.3456
  3. The style guides page includes specialized PDF documents covering system expansion communications, passenger communications, and accessible materials.789
  4. Templates include resources for physical display boards and a construction sign design manual.101112

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full content of downloadable PDF manuals such as the brand guidelines or accessibility guide without downloading them.
  • Could not view full page content for several sections listed in navigation, including Photography, Maps, and Social media.

Ideas to borrow

  1. Distributing specific project guides, such as a construction sign manual alongside passenger communication standards, ensures contractors and partners follow brand rules on real-world infrastructure.

Reviewed on 18 September 2026. Request a correction · I built this

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