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SES brand guidelines

SES delivers an organized brand guidelines portal outlining brand strategy, logo variations, data visualization color sequences, and sub-brand assets.

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SES guidelines: Brand Guidelines
Brand Guidelines Captured 16 Sep 2026

Brand Guidelines introduction page presenting verbal and visual identity principles alongside sidebar navigation.

SES guidelines: SUB-BRAND LOGOS
SUB-BRAND LOGOS Captured 16 Sep 2026

Sub-brand Logos section featuring logo previews and asset download links for SES Space & Defense, Quetzsat, and GovSat.

SES guidelines: COLOR USAGE
COLOR USAGE Captured 16 Sep 2026

Color Usage documentation displaying five variations of the SES logo across light and dark backgrounds.

SES guidelines: OUR COLORS
OUR COLORS Captured 16 Sep 2026

Our Colors page showing primary, secondary, neutral, and gradient palettes with chart color sequencing rules.

SES guidelines: TYPOGRAPHY
TYPOGRAPHY Captured 16 Sep 2026

Typography guidelines detailing primary typeface Mulish, Microsoft Office alternate Aptos, and hierarchy rules.

SES guidelines: BRAND STRATEGY
BRAND STRATEGY Captured 16 Sep 2026

Brand Strategy page presenting the brand anthem, mission statement, and four core company values.

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Freedam's take

I like how clear SES makes its identity system from the moment you land on the page. The guidelines pair verbal and visual principles side by side, answering how the brand should sound and how it should look in one clean layout. Exploring the elements, I noticed thoughtful details like color sequencing rules built specifically for graphs and charts, alongside clear typography pairings for Mulish and its Office fallback Aptos. Dedicated download cards for sub-brands like GovSat and Quetzsat keep everything orderly, making it a very functional reference for daily work.

At a glance

Sections
BRAND STRATEGY · BRAND ELEMENTS · OUR BRANDMARK · EXCLUSION ZONE · COLOR USAGE · SUB-BRAND LOGOS · TYPOGRAPHY · UNIFYING GRAPHICS · ICONS · OUR COLORS
Tone
Structured and practical guidelines focused on alignment across strategic pillars, data presentation, and sub-brand assets.

What I noticed

  1. The Brand Guidelines introduction lays out verbal and visual identity principles in parallel columns addressing how the brand sounds and looks.12
  2. The color guidelines include a dedicated sequencing guide for charts and graphs illustrated with sample donut and bar visualizations.3
  3. Mulish serves as the primary typeface with an external Google Fonts link, supported by Aptos as an alternate for Microsoft Office.45
  4. Sub-brands such as SES Space & Defense, Quetzsat, and GovSat are organized into cards with separate download links.67

Numbers refer to the screenshots above.

What I could not see

  • I could not view the contents of the Unifying Graphics or Icons pages because they were not captured.
  • I could not verify if primary SES brandmark files are directly downloadable or if they require an internal login.

Ideas to borrow

  1. Pair verbal tone and visual guidelines side by side under matching questions to help teams see the direct connection between voice and design.12
  2. Specify strict color sequences for infographics and data charts to keep reporting consistent across presentations.3

Quick answers

Which fonts does SES use?

SES specifies Mulish as its primary typeface with a link to Google Fonts, and Aptos as an alternate typeface for Microsoft Office products.45

Where can I download SES sub-brand logos?

Sub-brand logos for SES Space & Defense, Quetzsat, and GovSat can be downloaded directly from individual cards on the Sub-brand Logos page.89107

Reviewed on 25 September 2026. Request a correction · I built this

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