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Seoul National University brand guidelines

Seoul National University's brand portal provides guidelines, downloadable assets, color breakdowns, and typography rules for campus identity management.

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Seoul National University guidelines: 서울대학교 UI가이드
서울대학교 UI가이드 Captured 26 Sep 2026

Seoul National University's identity guidelines homepage featuring navigation categories, guidelines summary, quick resource links, and an FAQ accordion.

Seoul National University guidelines: Initial Logo
Initial Logo Captured 26 Sep 2026

Brand identity page presenting three variants of Seoul National University's initial logos with descriptions and download links.

Seoul National University guidelines: Color
Color Captured 26 Sep 2026

Seoul National University brand portal page detailing dedicated primary and secondary colors.

Seoul National University guidelines: Font
Font Captured 26 Sep 2026

Seoul National University brand identity guidelines page explaining designated fonts and providing font download links.

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Freedam's take

I like how clear and pragmatic the Seoul National University identity portal feels. The homepage routes straight to everyday essentials like PPT decks, business card formats, and email signatures through quick links. What caught my eye is the dedicated Initial Logo section, displaying three playful variants with individual zip downloads alongside the formal insignia. The typography page gives clear licensing guidance across Korean and English typefaces with immediate TTF file downloads. It feels thoughtful, practical, and tailored for a large academic community that needs easy access to core visual tools.

At a glance

Sections
UI Principles · Department UI Guidelines · Color · Font · Templates · Initial Logo · 80th Anniversary Emblem
Downloads
PDF, ZIP, TTF
Tone
Structured and practical university brand documentation focused on clear institutional application.

What I noticed

  1. The homepage features quick links for business card formats, email signatures, PPT templates, and video conference backgrounds.1
  2. The initial logo page displays three distinct logo variants with individual zip package download buttons.23456
  3. The brand color section defines SNU Blue alongside secondary swatches for SNU Beige, SNU Gray, SNU Gold, and SNU Silver with Pantone, CMYK, and RGB values.789
  4. Direct font downloads are offered for Yoon Gothic 765 and Univers LT Std in TTF format alongside legal copyright documentation in PDF.1011121314151617

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full contents of the downloadable identity guidelines PDF.
  • Could not view the Department UI Guidelines or 80th Anniversary Emblem sections.

Ideas to borrow

  1. Pairing downloadable fonts directly with copyright compliance PDFs on the typography page helps clarify institutional usage rights.1617

Quick answers

Where can I download the Seoul National University brand guidelines PDF?

A full identity guidelines PDF is available for download on the homepage under the standard management guidelines section.1819

What primary and secondary colors are specified by Seoul National University?

The primary brand color is SNU Blue, complemented by secondary swatches named SNU Beige, SNU Gray, SNU Gold, and SNU Silver.78

Which fonts does Seoul National University specify, and can they be downloaded?

The university designates Yoon Gothic 765 for Korean and Univers LT Std for English, offering both as direct TTF downloads along with copyright guidance.101112151617

Reviewed on 26 September 2026. Request a correction · I built this

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