Seoul press and asset kit
Seoul's brand hub provides vector and image downloads for its current city identity alongside archives of past civic brands.
Freedam's take — I find civic identity hubs fascinating, and Seoul offers an interesting look into civic branding evolution. Instead of merely pushing forward their current identity files, the Seoul Metropolitan Government maintains dedicated pages for previous iterations like I.SEOUL.U and Hi Seoul. Each entry provides clear downloadable assets in AI, PNG, or JPG formats alongside design background explanations. It feels straightforward and practical, functioning as a clean public utility that preserves design history while making city vector assets readily accessible for partners and press.
Details
- Type
- Press & asset kit
- Access
- Public
- Source
- english.seoul.go.kr
- Industry
- Public sector
- Tags
- logo usage, vector assets, asset downloads, brand architecture
- Added
- Last checked
What I noticed
- The brand hub provides vector AI and raster PNG download archives for the current Seoul city identity.12
- The website maintains historical pages and asset downloads for past identities including I.SEOUL.U and Hi Seoul.34
- The site is hosted on WordPress 6.2.6 as part of the broader municipal web portal.5
- The pages function primarily as a public archive and asset distribution center rather than an interactive brand manual.
Numbers refer to the screenshots above.
What I could not see
- No comprehensive online design guidelines or typography specimen sheets were visible beyond direct file downloads.
- No media campaign assets or interactive design tools were observed on the captured pages.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
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