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SEB brand guidelines

SEB presents comprehensive brand guidelines within its Green Design System, covering logotype rules, core colours, digital UI palettes, and modern communication standards.

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SEB guidelines: Green Design System
Green Design System Captured 18 Sep 2026 Captured manually

Brand guidelines hub on the SEB Design System site presenting navigation cards to various identity topic pages in a dark-themed grid.

SEB guidelines: Logo
Logo Captured 18 Sep 2026 Captured manually

SEB brand guidelines page detailing logotype rules, applications, placement, clear space, minimum size, and misuse prohibitions.

SEB guidelines: Colors
Colors Captured 18 Sep 2026 Captured manually

Brand guidelines page for SEB detailing brand colours, core palette proportions, specifications, usage examples, and digital UI palettes.

SEB guidelines: Media bank
Media bank Captured 18 Sep 2026 Captured manually

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Freedam's take

I like how SEB frames its brand guidelines right inside its broader Green Design System. Everything feels structured for real-world application, from strict rules limiting the emblem to black or white, to exact placement priorities like anchoring to the bottom right corner. Their colour section stands out to me with the naming of SEB Green Sr. and Green Jr., paired with precise proportion diagrams and digital UI tints. Having dedicated entry points for topics like generative AI and talking about sustainability keeps the portal grounded in contemporary team needs.

At a glance

Sections
The SEB Brand · Design principles · Imagery · Logotype · Media bank · Brand colours · Typography · Written identity · Digital invitations · Talking about sustainability · Icons and signage · Real estate · Video and audio logotype · Generative AI guidelines · Templates and downloads
Tone
Structured, systematic, and clear technical guidance for an enterprise banking brand.

What I noticed

  1. The brand guidelines hub organizes navigation into a left sidebar and a three-column grid of image cards spanning topics from typography to generative AI.123
  2. The logotype guidance restricts the emblem to black or white and establishes placement priorities starting with the bottom right corner.45
  3. The colour documentation details primary swatches like SEB Green Sr. along with proportion diagrams, print and digital values, and stepped UI tint bars.6789

Numbers refer to the screenshots above.

What I could not see

  • Could not view the contents or asset listings of the Media bank page.
  • Could not inspect the downloadable file types provided by the logotype download card.

Ideas to borrow

  1. Teams can clarify palette balance by showing proportional colour space diagrams alongside functional UI shade scales.79

Quick answers

Can I download the SEB logotype?

Yes, a dedicated Download logotype card with a download link is provided on the logotype guidelines page.10

What are the minimum size requirements for the SEB logo?

The minimum size is 10 mm wide for print applications and 60 px wide for digital screens.11

What are the allowed colors for the SEB emblem?

The SEB emblem is used exclusively in white or black.4

Reviewed on 25 September 2026. Request a correction · I built this

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