Penn State University brand guidelines
The Penn State Brand Book provides visual standards, messaging guidance, brand architecture tiers, and downloadable templates for campus communicators.
Freedam's take — I spent some time looking through the Penn State Brand Book, and I appreciate how practical the structure is. They organize assets and rules around real daily needs, including a master downloads hub that connects people directly to files. Seeing sections for tiered brand architecture alongside ready-to-use templates for PowerPoint, video, and social backgrounds shows they think carefully about campus adoption. The clear breakdown of color marks gives internal teams straightforward boundaries without getting in the way of day-to-day communication.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.psu.edu
- Industry
- Education
- Capabilities
- Guidelines, Downloads, Templates
- Tags
- brand architecture, presentation templates, social media, asset downloads, editorial guidelines, color system
- Added
- Last checked
What I noticed
- The site provides dedicated templates for PowerPoint presentations, video, and social backgrounds.1234
- Visual identity guidelines outline specific mark variations, including three-color and one-color marks alongside background usage.5678
- A centralized Master Downloads page gathers links across the design toolkit, messaging, editorial standards, and university symbols.91011121314
- The brand architecture is categorized into tiers ranging from Tier 1 through Tiers 3 and 4.15161718
Numbers refer to the screenshots above.
What I could not see
- Search functionality was not visible in the captured pages.
- Interactive asset browsing or asset preview tools could not be observed.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
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