Penn State University brand guidelines
Penn State's online brand book covers visual identity standards, messaging guidelines, brand architecture tiers, and direct file downloads.
Homepage of the Penn State brand book presenting introduction cards to identity standards and resources.
Color and the Mark page outlining color modes, physical mockups, and palette specifications.
Master Downloads hub organizing asset links, Creative Cloud Libraries, and campus marks.
Templates resource directory featuring download cards for PowerPoint, video, and social graphics.
Brand Architecture guide displaying mark relationships and alignment configurations across four tiers.
Messaging section intro outlining storytelling principles with campus photography.
Want a brand center like Penn State University’s?
Create your brand center with Freedam ↗Freedam's take
Penn State brings their complete brand system online with a clean layout and practical hierarchy. I like how they organize their brand architecture across four distinct tiers, making it straightforward to see where colleges, campuses, and smaller units sit beside the primary mark. The templates section is nicely handled too, giving university communicators direct access to PowerPoint files, social crops, and Premiere motion graphics via SharePoint. Having a dedicated Master Downloads page centralizing everything from CC Libraries to messaging guides keeps the experience focused and easy to navigate.
At a glance
- Sections
- Who We Are · Telling Our Story · How We Sound · Design Toolkit · Visual Identity Standards · Additional Resources
- Downloads
- .mogrt, PowerPoint, Adobe Creative Cloud Libraries
- Tone
- Clear, organized, and educational, designed to steer university staff and communicators toward consistency.
What I noticed
- The brand architecture divides university entities across four distinct tiers with stacked, vertical, and horizontal alignment layouts.12
- The site provides downloadable templates for PowerPoint presentations, Premiere motion graphic (.mogrt) files, and social backgrounds hosted on SharePoint.3456789
- The color specification chart details digital and print values across CMYK, RGB, HEX, and PMS for primary and secondary shades.1011
- A centralized Master Downloads hub categorizes links to Adobe Creative Cloud Libraries, messaging frameworks, and campus-specific marks.12131415
Numbers refer to the screenshots above.
What I could not see
- No typography specification page was captured to confirm primary and secondary brand font rules.
- Internal SharePoint files behind the template download links could not be viewed directly.
Ideas to borrow
- Offer pre-packaged Adobe Creative Cloud Libraries alongside downloadable templates so distributed teams can quickly load approved colors and assets.13
Quick answers
Where can communicators download Penn State presentation templates?
Presentation templates for PowerPoint are hosted on Microsoft SharePoint and linked directly from the Templates page.37
What colors make up the primary Penn State palette?
The primary colors are Nittany Navy, Beaver Blue, and White Out, supported by Pugh Blue as a secondary color.11
Reviewed on 25 September 2026. Request a correction · I built this
Similar brand centers
All brand guidelines →
