Oxfam America press and asset kit

Freedam's take

I like how direct Oxfam America is with its media assets. Instead of burying its identity files behind a registration portal or inside an oversized brand handbook, the press room provides an immediate page dedicated to logo files. You see both vertical and horizontal lockups in green, black, and white versions right alongside clear technical advice on when to pick EPS versus PNG. It serves editorial teams and partners who just need a reliable mark quickly without unnecessary friction.

At a glance

Sections

File format · Vertical, green · Vertical, black · Vertical, white · Horizontal, green · Horizontal, black · Horizontal, white · Press contacts

Downloads

EPS, PNG

Tone

Functional and direct, tailored for fast media and print asset access.

What I noticed

1. The logos page organizes downloads by orientation (vertical and horizontal) and color variation (green, black, and white).^1234567
2. Download options include vector EPS files for print alongside PNG files for web and office use.⁸⁹¹⁰¹¹
3. Press contact details with staff names, titles, locations, and email addresses are listed directly on the asset and press pages.¹²¹³

Numbers refer to the screenshots above.

Ideas to borrow

1. Pair direct logo download links with concise file format guidance explaining exact use cases for EPS and PNG.¹⁰¹¹

Quick answers