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Optus brand guidelines

Optus provides brand guidelines featuring core color palettes with print and digital values alongside typography specimens for Yes Sans.

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Optus guidelines: Optus Brand
Optus Brand Captured 18 Sep 2026 Captured manually

Brand portal overview page for Optus showing core identity elements including primary palettes and typography.

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Freedam's take

I spent time looking over the Optus brand hub built on zeroheight. The page brings together core visual identity elements directly on screen, highlighting primary colours alongside dedicated teal, yellow, neutrals, and deals palettes. The teal, yellow, and neutral palettes list HEX, RGB, CMYK, and PMS codes, making technical production details easy to reference. I also appreciated seeing their custom typeface, Yes Sans, showcased across four distinct weights with a thorough glyph specimen. It provides a solid foundations overview that links out to deeper playbooks and digital design system documentation.

At a glance

Sections
About · Foundations · Sales Devices · Playbooks · Messaging · Resources
Tone
Direct, structured, and documentation-focused.

What I noticed

  1. The portal displays primary colours named Yes Teal and Yes Yellow alongside dedicated teal, yellow, neutrals, and deals palettes.123456
  2. Color specifications are presented with HEX, RGB, CMYK, and PMS codes.7
  3. The custom typeface Yes Sans is introduced across light, regular, medium, and bold weights accompanied by a glyph and character specimen card.8910
  4. Top navigation outlines categories for About, Foundations, Sales Devices, Playbooks, Messaging, and Resources.11121314151617

Numbers refer to the screenshots above.

What I could not see

  • Only a single overview page was captured, leaving the contents of the Playbooks, Sales Devices, Messaging, and Beam Design System links unobserved.

Ideas to borrow

  1. Presenting print and digital values like HEX, RGB, CMYK, and PMS together directly alongside swatch palettes helps prevent reproduction errors.7

Quick answers

What is the primary brand typeface for Optus?

Optus uses a custom typeface named Yes Sans, which is presented in light, regular, medium, and bold weights.89

Reviewed on 26 September 2026. Request a correction · I built this

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