Optus brand guidelines
Optus shares its brand foundations, typography, palettes, and channel-specific playbooks through documentation hosted on zeroheight.
Freedam's take — I like how direct the Optus guidelines feel right from the start. Built on zeroheight, the site lays out core brand elements like their Teal, Yellow, and Neutrals palettes alongside their custom typeface, Yes Sans. Navigating deeper, I noticed dedicated playbook sections for specific communication channels like web, app, texts, and internal comms. Pairing foundational design elements with concrete channel playbooks makes it easy for teams to apply the identity consistently across different touchpoints.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.optus.com.au
- Industry
- Telecom
- Capabilities
- Guidelines, Search
- Tags
- color system, typography, product design, zeroheight
- Added
- Last checked
What I noticed
- The documentation is built on the zeroheight platform.123
- The brand documentation covers specific color palettes including Teal, Yellow, Neutrals, and Deals, alongside the Yes Sans typeface.45678
- The navigation contains channel-focused playbooks for Website (OCA), App (MOA), Texts (SMS/MMS), and Internal Comms.9101112
Numbers refer to the screenshots above.
What I could not see
- Could not view downloadable assets or interactive component code.
- Pages 3 and 4 were not included in the capture bundle.
Ideas to borrow
- Organizing guidelines into distinct channel-based playbooks helps teams quickly find implementation rules tailored to specific mediums.
Reviewed on 18 September 2026. Request a correction · I built this
