Novo Nordisk brand guidelines

Freedam's take

I like how direct Novo Nordisk makes its visual identity portal right from the start. A clean, deep blue hero area welcomes you and immediately presents navigation for foundational elements like logotype, colours, and typography. Further down the page, they define brand character values like Personal, Dynamic, and Present alongside authentic photography that shows both everyday outdoor moments and production facilities. Rather than cluttering the screen with raw files immediately, a simple section directs anyone looking for assets straight to brand resources.

At a glance

Sections

Logotype · Colours · Typography · Wordmarks · Photography · Product photography · Employee photography · Layout and composition · PowerPoint presentation design · Backdrops · Merchandise · Motion and animation · Best practice examples · Support and request access

Tone

A structured and professional corporate healthcare manual focused on clear visual identity standards.

What I noticed

1. The hero section uses a full-bleed blue background with the title 'Novo global brand visual identity' and primary navigation links.¹²
2. The site establishes brand foundations under 'Our brand character is our foundation' with attributes including Personal, Dynamic, and Present.³⁴⁵⁶⁷
3. Navigation links provide direct access to areas such as Logotype, Colours, Typography, Wordmarks, Photography, Product photography, PowerPoint presentation design, and Merchandise.^{89101112131415}
4. A callout section titled 'Looking for brand files?' includes a 'View resources' button.¹⁶¹⁷

Numbers refer to the screenshots above.

Ideas to borrow

1. Pair corporate values directly with lifestyle and operational photography on the landing page to ground abstract concepts in tangible imagery.⁷¹⁸

Quick answers