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athenahealth brand guidelines

Athenahealth's brand portal provides structured guidelines across typography, color palettes, logo lockups, and deliberate motion specifications.

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athenahealth guidelines: At a glance
At a glance Captured 15 Sep 2026

Athenahealth brand portal overview page presenting the brand vision, boilerplate copy, and core brand element categories.

athenahealth guidelines: Logo
Logo Captured 15 Sep 2026

athenahealth logo brand guidelines page detailing logo components, color variations, construction grids, lockups, and standalone brand symbol usage.

athenahealth guidelines: Motion
Motion Captured 15 Sep 2026

Motion guidelines page from athenahealth outlining animation principles, motion curves, logo animations, and product loading indicators.

athenahealth guidelines: Color
Color Captured 15 Sep 2026

Athenahealth brand guidelines page dedicated to the color palette, tint scales, improper usage, and gradient applications.

athenahealth guidelines: Typography
Typography Captured 15 Sep 2026

The typography guidelines page for athenahealth outlines the brand's typographic system, type hierarchy specifications, usage combinations, and sizing rules.

athenahealth guidelines: Guidelines
Guidelines Captured 15 Sep 2026

Guidelines overview page for the athenahealth brand portal featuring links to foundational brand elements.

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Freedam's take

I really enjoy browsing through athenahealth's brand guidelines because of how systematically everything is framed. The structure immediately grounds you, pairing top-level vision statements and boilerplate copy with exhaustive element breakdowns. What stood out to me most was the motion section. Instead of just showing completed animations, they document the actual motion curves, contrasting intentional ease and subtle anticipation against unwanted bounce. Paired with explicit typographic recipes showing mock card layouts for three, five, and six levels of hierarchy, it feels like a genuinely practical manual built for production designers.

At a glance

Sections
At a glance · Guidelines · Resources
Downloads
PDF
Tone
Crisp, structured, and technical documentation aimed at clear brand consistency.

What I noticed

  1. The motion section outlines brand principles as precise, elegant, and deliberate, visualizing custom easing curves against incorrect overshoot.12
  2. Source Sans 3 serves as the primary typeface while PT Serif is designated for subheadings and numerical callouts.3
  3. Color palettes document web and print specifications across hex, RGB, CMYK, and PMS codes alongside a stepped lightness tint matrix.456
  4. Demonstrating typographic hierarchy across three, five, and six levels in mock card layouts helps clarify real-world UI density.

Numbers refer to the screenshots above.

What I could not see

  • No direct asset download packs or vector files were visible on the captured guidelines pages, aside from a PDF link to the Code of Conduct.
  • The photography, iconography, and system construction pages were listed in navigation menus but not captured in detail.

Ideas to borrow

  1. Include motion curves and easing diagrams alongside logo animations to show external animators exactly how secondary motion and overshoot should be handled.72

Quick answers

What primary fonts are specified by athenahealth?

Source Sans 3 is used as the primary typeface, with PT Serif specified for subheadings and numerical callouts.3

How can teams request marketing assets?

A contact section provides an email address and a link to an official Marketing Asset Request form.89

Reviewed on 25 September 2026. Request a correction · I built this

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