Asana brand guidelines
Asana provides a public brand guideline page covering logo rules, clearspace, and color palettes, alongside a downloadable PDF guide.
Freedam's take — I like how Asana handles its brand guidelines directly on its main site. Instead of sending external partners into a complex portal, the landing page lays out the essential foundations clearly with sections for logo usage, clearspace, color, and unacceptable treatments. For teams needing the complete set of rules, a direct download link provides the full PDF guide. Linking brand resources directly to partner materials and press pages creates an accessible entry point that keeps everyone aligned without making simple logo requests difficult.
Details
- Type
- Guidelines
- Access
- Public
- Source
- asana.com
- Industry
- Technology
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Campaigns, Templates, Partner resources
- Tags
- logo usage, do's and don'ts, color system, pdf downloads, partner branding
- Added
- Last checked
What I noticed
- The brand guidelines page features distinct sections for Logo, Clearspace, Color, Logo don'ts, and Partnerships.12345
- A dedicated link allows visitors to download a brand guidelines document named Asana-Brand-Guidelines-FY27.pdf.6
- The brand site integrates press information and partner resource links across related pages.78
- Hosting core guidelines on an accessible web page reduces friction for third parties looking for basic identity specs.
Numbers refer to the screenshots above.
What I could not see
- The internal contents of the downloadable brand guidelines PDF were not visible in the captures.
- Exact color hex codes and typographic spec tables could not be inspected directly from the text headings.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
