Asana brand guidelines
Asana presents a concise brand guidelines page outlining logo lockups, clearspace standards, color rules, partnership lockups, and trademark terms.
The Asana brand guidelines page displaying logo lockup options, clearspace specifications, color treatments, usage don'ts, and partnership rules.
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I like how Asana keeps this page focused on the practical essentials of their visual identity. You get immediate access to horizontal and vertical logo lockups, exact clearspace rules based on the three-dot symbol, and clear color rules on white and black backgrounds. The visual don'ts make prohibited uses obvious at a glance with simple red overlays. They also include real-world partnership spacing examples alongside standard trademark requirements. It is a straightforward single-page reference that gives external partners and press exactly what they need without burying the downloadable guide.
At a glance
- Sections
- Logo · Clearspace · Color · Logo don'ts · Partnerships
- Downloads
- Tone
- Direct, structured, and informative reference focused on logo lockups, usage boundaries, and trademark rules.
What I noticed
- The page displays horizontal and vertical lockups of the Asana logo with usage guidance for each format.1
- Clearspace requirements are defined using diagrammatic bounding boxes equal to the height of the three-dot symbol.2
- The Logo don'ts section features six visual examples of prohibited uses marked with red diagonal lines.3
- Partnership lockup spacing is demonstrated using the Morningstar logo as a reference example.4
- A dedicated button at the top links directly to a PDF download of the brand guidelines.56
Numbers refer to the screenshots above.
What I could not see
- Typography rules and font downloads are not visible on the captured page.
- Individual logo image files are not directly exposed as separate downloads on the web page outside of the main guideline PDF.
Ideas to borrow
- Demonstrating co-branding spacing with an actual partner logo helps external collaborators understand lockup balance better than abstract diagrams.4
Quick answers
Can I download the official Asana brand guidelines?
Yes, a 'Download brand guidelines' button at the top of the page links directly to the guidelines PDF file.56
What are the clearspace requirements for the Asana logo?
Clearspace requirements are defined diagrammatically using bounding boxes equal to the height of the three-dot symbol.2
How should the Asana logo symbol be colored?
The symbol should always remain coral across two-color logo variations on both white and black backgrounds.7
Reviewed on 25 September 2026. Request a correction · I built this
