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Fielmann brand guidelines

Fielmann Brand Home is a portal featuring brand fundamentals, campaign overviews, guidelines links, asset downloads, and contact details.

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Fielmann guidelines: Start
Start Captured 15 Sep 2026

Homepage of the Fielmann brand portal with links to brand fundamentals, campaigns, guidelines, downloads, and contact details.

Freedam's take

I like how Fielmann structures their brand home as an inviting landing portal. Instead of dropping you straight into asset lists, the homepage clearly maps out brand narrative, fundamentals, and creative expression. They also give dedicated space to active initiatives, featuring tiles for sunglasses, varifocal, and hearing acoustics campaigns. Links for essential guidelines and downloads point out core assets like logos, fonts, and photography pools. It feels organized and accessible, giving both internal teams and external partners a clear map of the brand world.

At a glance

Sections
OUR · BRAND · CREATIVE · Brand Campaign · Sunglasses Campaign · Varifocal Campaign · Brand Refresh Hearing Accoustics · GUIDELINES · DOWNLOADS · CONTACT
Tone
A clean, structured brand homepage routing users to story fundamentals, marketing campaigns, and core assets.

What I noticed

  1. The portal header includes links for Login and Request Access alongside search and the Fielmann logo.123
  2. Section cards route visitors to Our Story, Brand Fundamentals, and Creative Expression.4
  3. The campaigns section showcases specific initiatives including Sunglasses Campaign, Varifocal Campaign, and Brand Refresh Hearing Accoustics.5678
  4. Downloads are organized into Brand Assets containing logos, fonts, and icons, alongside a Content Pool for photography and videos.91011

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full brand guidelines or specific usage rules behind the guidelines links.
  • Could not access the download files within the Brand Assets or Content Pool sections without navigating further or authenticating.
  • Could not verify login-gated content or request access procedures.

Ideas to borrow

  1. Highlighting major marketing campaigns directly on the brand portal homepage helps keep teams aligned on current creative direction.8

Quick answers

Where can I find Fielmann brand assets like logos and fonts?

Fielmann provides a Brand Assets card within the Downloads section on the homepage for logos, fonts, and icons.12911

Reviewed on 26 September 2026. Request a correction · I built this

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All brand guidelines →

Unlike Walgreens, which distributes image packages as ZIP archives, Fielmann organizes resources into distinct portals for Brand Assets and a Content Pool. CVS Health structures its media library across public health topics, while Fielmann highlights commercial marketing initiatives like Sunglasses and Varifocal campaigns.