Meander Valley Council brand guidelines
Meander Valley Council's place brand guidelines provide identity specifications, narrative frameworks, and downloadable assets across a comprehensive digital portal.
Homepage featuring an introduction to the Meander Valley place brand guidelines, traditional custodian acknowledgment, and navigation grid.
Logo guidelines page showing visual inspiration sources, lockups, misuse examples, and restrictions on AI image generation.
Colour system page displaying named swatches, values across print and digital formats, text contrast pairings, and misuse rules.
Typography page detailing headline, secondary, and body typefaces, playful baseline treatments, and layout scale examples.
Photography guidelines outlining four regional categories, art direction tone, and a downloadable Lightroom editing preset.
Brand voice page presenting Grounded, Abundant, and Generous principles, along with Growing and Meandering narrative frameworks.
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I really enjoy browsing through the Meander Valley place brand guidelines. It is wonderfully grounded in local character, drawing direct inspiration from waterways, paddocks, and vintage railway signage. Seeing an explicit ban on placing the brand logo into AI-generated images feels refreshingly modern and protective of place identity. I also appreciate how practical the photography section is, offering a downloadable Lightroom preset file right next to before-and-after comparisons. Paired with clear typographic specimens and narrative storytelling frameworks, the whole guide feels thoroughly considered and easy to navigate.
At a glance
- Sections
- Strategy · Purpose · Architecture · Logo · Colour · Typography · Photography · Pattern · Illustration · Layout · Voice · Applications
- Downloads
- .zip, .xmp
- Tone
- Warm, grounded, and structured place branding documentation focused on civic identity and natural character.
What I noticed
- The logo guidelines explicitly prohibit using the brand logo in AI-generated images, providing four policy rationales.1
- The photography documentation provides a downloadable Lightroom preset file alongside before-and-after photo comparisons.234
- The colour system defines thirteen named swatches with HEX, RGB, CMYK, PMS U, and PMS C values.56
- The voice section outlines narrative frameworks named Growing and Meandering, including poetic four-line A-B-C-B rhyme schemes.78
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full contents of downloadable zip archives for assets, logos, typefaces, or colour swatches.
- Could not view uncaptured pages such as Strategy, Purpose, Architecture, Pattern, Illustration, Layout, and Applications.
Ideas to borrow
Quick answers
Where can I download Meander Valley logos and typefaces?
Dedicated download buttons for logo zip archives and typeface zip files are available directly within their respective guideline pages.910
What typefaces are specified for the Meander Valley brand?
The guidelines specify Meander Valley Display as the bespoke headline typeface, Montagu Slab as secondary, and Hanken Grotesk for body copy.11
Can the Meander Valley logo be used in AI-generated artwork?
No, the logo guidelines include a dedicated rule prohibiting the inclusion of the logo in AI-generated imagery.1
Reviewed on 26 September 2026. Request a correction · I built this
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