Not Your Mother's brand guidelines
Online brand guidelines for haircare brand Not Your Mother's detailing identity assets, sub-brands, and distinct product color palettes.
Freedam's take — I like how clear Not Your Mother's makes their extensive product system. Built on Corebook, the documentation moves directly from core identity elements to specific lines. What stands out to me is how they structure color across their portfolio. Beyond the central core palette, they assign custom color groupings to distinct product ranges like Curl Talk and Beach Babe, as well as their Naturals collections. It is a thoughtful way to handle packaging diversity while maintaining a recognizable framework.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.notyourmothers.com
- Industry
- Consumer goods
- Capabilities
- Guidelines, Asset browsing
- Tags
- color system, do's and don'ts, logo usage, packaging, corebook
- Added
- Last checked
What I noticed
- The documentation is powered by the Corebook platform.123456
- Individual product lines including Beach Babe, Clean Freak, and Curl Talk receive dedicated color palettes.78910
- The guide includes clear space, minimum size rules, horizontal lockups, and misuse guidelines for the primary logo.1112131415
- The documentation treats product-specific color palettes as distinct systems to maintain visual hierarchy across a wide SKU count.
Numbers refer to the screenshots above.
What I could not see
- Could not inspect actual asset download files or links due to lack of download capture details.
- Could not view typography or photography guidance pages as they were not captured in this bundle.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
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