Burton brand guidelines
Burton's brand guidelines portal covers core identity systems, collection marks, voice attributes, and clear rules for partnership branding.
Freedam's take — I love when a brand guide feels personal, and Burton delivers that right from the start with navigation dedicated to history alongside Jake and Donna. The portal covers essential identity basics like the Mountain logo and collection marks, but it also pays close attention to external relationships. Seeing dedicated sections for resort partnerships and co-branding lockups shows how thoughtfully they manage real-world collaborations. Rather than building a custom asset library, they route download links straight to shared Dropbox folders, keeping the platform lightweight and directly focused on practical application.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.burton.com
- Industry
- Fashion, Consumer goods
- Capabilities
- Guidelines, Downloads, Partner resources
- Tags
- brand architecture, partner branding, tone of voice, brand story, asset downloads, logo usage
- Added
- Last checked
What I noticed
- The site provides dedicated guidelines and downloadable assets for sub-collections including MINE 77, AG, and [ak]®.1234
- The partnership branding section defines rules for pairing Burton's marks with horizontal, vertical, and square partner logos.567
- Asset downloads across the platform, including logo packages and copy guidelines, route out to external Dropbox links.8910
- Copy guidance outlines brand voice key attributes including Rooted in Snowboarding, Transformative, and Authentic.11121314
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the downloadable PDF style guide or Dropbox asset contents directly.
- Could not view full content on the STEP ON®, Resort, or Jake + Donna pages due to capture limits.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
