brandcenter.gallery
Create your brand center with Freedam
Create your brand center with Freedam ↗

Burton brand guidelines

Burton provides a brand portal detailing brand history, core logo systems, sub-collection marks, partnership guidelines, and downloadable style guides.

Visit Burton's brand center ↗ Build one like this ↗
Burton guidelines: Welcome to Burton
Welcome to Burton Captured 15 Sep 2026

Burton brand portal homepage welcoming visitors with quick navigation to guidelines and logo file downloads.

Burton guidelines: Logos
Logos Captured 15 Sep 2026

Logos page showing the core mountain logo system, sub-brand collection marks, and sustainability lockups.

Burton guidelines: Logos
Logos Captured 15 Sep 2026

Detailed logo guidance displaying marks reversed on dark backgrounds, sub-identities, and file download links.

Burton guidelines: Copy Guidelines
Copy Guidelines Captured 15 Sep 2026

Voice & Copy page defining key brand voice attributes and offering the downloadable style guide.

Burton guidelines: Partnership Branding
Partnership Branding Captured 15 Sep 2026

Partnership Branding page detailing rules for identity, applications, and partner logo pairing alignments.

Burton guidelines: BRAND BOOK Tell me more about the brand
BRAND BOOK Tell me more about the brand Captured 15 Sep 2026

History section presenting Burton's heritage narrative and archival snowboarding photography.

Want a brand center like Burton’s?

Create your brand center with Freedam ↗

Freedam's take

I like how grounded Burton keeps this hub. Rather than burying everything in an internal drive, they layout their heritage alongside everyday production rules. The logo breakdown covers not just the primary mountain mark, but sub-brand identities like MINE 77, AG, and sustainability lockups. They also carve out dedicated guidance for partner co-branding with practical alignment rules for vertical and horizontal formats. File delivery relies directly on simple Dropbox links and zipped folders. It feels like an honest, functional workshop manual built for partners and team members who need exact rules quickly.

At a glance

Sections
History · Jake + Donna · Logos · STEP ON® · Partnership Branding · Resort
Downloads
ZIP, PDF
Tone
Authentic, grounded, and rooted in snowboarding progression.

What I noticed

  1. The logo section outlines a four-mark core system comprising the Mountain Logo, Horizontal Logo, Bar Logo, and Mountain Icon, alongside collection marks like MINE 77 and [ak].12
  2. The portal uses external Dropbox links and zip files hosted on staging servers to distribute logo assets and style documents.345
  3. The Partnership Branding section sets explicit construction rules for vertical, square, and horizontal partner logo pairings, showing examples with Odlo and Shinola Detroit.6789
  4. The site structure deliberately separates storytelling elements like brand history from functional identity rules.

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full Employee Portal contents linked from the sidebar.
  • Could not view individual downloadable asset formats without opening the external Dropbox folders.

Ideas to borrow

  1. Provide explicit co-branding layout formulas for partner marks across both horizontal and vertical orientations to prevent awkward lockups.789

Quick answers

Where can visitors download Burton logo files?

Logo packages and sustainability identity files are provided via direct Dropbox links and downloadable zip archives on the home and logo pages.1034

Does Burton offer a downloadable copy style guide?

Yes, a PDF titled 'burton_copy_team_style-guide.pdf' can be downloaded from the Voice & Copy page via an external Dropbox link.5

Reviewed on 25 September 2026. Request a correction · I built this

Similar brand centers

All brand guidelines →