Outdoor Research brand guidelines
Online brand guidelines for the Outdoor Research No Bad Weather campaign, offering structured navigation and downloadable assets.
Introduction page for the Outdoor Research No Bad Weather campaign guidelines featuring hero imagery, sidebar navigation, and a full asset download button.
Guidelines introduction screen with a high-contrast black header displaying the word Logo and introductory body copy.
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I like how direct this campaign guidelines site feels from the moment you land on it. Outdoor Research sets up their No Bad Weather campaign with a full asset package right in the overview, pairing an expansive sidebar menu with a clear table of contents. The design relies on atmospheric water imagery, high-contrast headings, and sequential navigation leading straight into strategy. Providing a named contact person alongside a primary download link gives external collaborators an immediate path forward without digging through multiple subpages.
At a glance
- Sections
- Introduction · Strategy · Logo · Typography · Color · Production · System + Icons · Language · Sales Tools
- Tone
- Atmospheric, focused, and pragmatic outdoor campaign documentation.
What I noticed
- The hero banner displays water particle imagery alongside the Outdoor Research wordmark, the No Bad Weather headline, and the circular emblem with ESTD. 1981.1
- A primary Download button links out to an external file archive for the full asset package.23
- The left navigation provides links to sections including Introduction, Strategy, Logo, Typography, Color, Production, System + Icons, Language, and Sales Tools.4
- A footer block set against a blue background includes direct contact details for Christopher Miller.5
Numbers refer to the screenshots above.
What I could not see
- Specific image format extensions inside the external download package could not be verified on the page.
- The content of the subsequent strategy and production sections was not viewable within the captured screens.
Ideas to borrow
- Offering an immediate full-package download button in the campaign introduction saves partners time if they already know which assets they need.3
Quick answers
Where can the brand asset package be downloaded?
A full-width Download button on the introduction page links out to an external file repository.23
Who is listed as the campaign contact?
Contact information for Christopher Miller is provided in the footer of the introduction page.5
Reviewed on 25 September 2026. Request a correction · I built this
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All brand guidelines →Outdoor Research structures its site around a single campaign with production sections and an external download link. In contrast, Burton covers permanent brand history, sub-collections, and partner lockups using Dropbox, while VF Corporation arranges media contacts and annual reports around Filecamp.
