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bunq brand guidelines

bunq presents an interactive brand portal detailing its core identity, typography, twelve-color rainbow system, and downloadable logo assets.

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bunq guidelines: bunq
bunq Captured 15 Sep 2026

bunq Brand portal landing page featuring the tagline bank of The Free on a dark background.

bunq guidelines: Logos
Logos Captured 15 Sep 2026

bunq logo guidelines page detailing wordmark usage, primary lockups with tagline, and asset download links.

bunq guidelines: Color
Color Captured 15 Sep 2026

Brand color guidelines page detailing rainbow elements, base colors, gradients, accent swatches, and pairing rules.

bunq guidelines: bunq
bunq Captured 15 Sep 2026

Typography and iconography guidelines page displaying DM Sans font usage and icon styles.

bunq guidelines: To the rainbows
To the rainbows Captured 15 Sep 2026

Brand guidelines page detailing the symbolism, structure, palette, and usage of the 12-color rainbow element.

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Freedam's take

I like how bunq dedicates an entire page specifically to its twelve-color rainbow. Rather than treating it as a generic decorative stripe, the guide names every tint, from Tree to Amber, and specifies rules for rainbow traces and light leaks over lifestyle photography. Built on Framer with a sleek dark aesthetic, the portal lays out DM Sans typographic weights alongside clear dos and don'ts. Direct ZIP packages make it simple to grab logo assets, while links out to internal Slack channels keep the rollout collaborative.

At a glance

Sections
Brand · Primary Logo · Gradients · Accent colors · Typography · Icons · 12-color rainbow · Rainbow Light
Downloads
PNG, SVG, ZIP
Tone
Playful, modern, and transparent identity guidance geared toward approachable digital banking.

What I noticed

  1. The site is built using Framer and uses a dark background across its pages.12
  2. A dedicated page explores the 12-color rainbow asset, naming each swatch: Tree, Grass, Apple, Zest, Brook, Pool, Tide, Dusk, Mulberry, Flare, Tangerine, and Amber.345
  3. DM Sans is defined as the brand typeface across Regular, Medium, Semibold, and Bold weights.678
  4. The navigation features an internal Slack reference '#pb-brand' pointing collaborators toward brand discussions.910

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect search functionality or internal campaign guidelines.
  • Could not access gated resources such as the internal Slack channel or locked color tokens.

Ideas to borrow

  1. Documenting distinct lighting effects like rainbow light traces and blurs provides practical creative direction for lifestyle photography beyond flat color palettes.111213

Quick answers

Where can I download the bunq logo assets?

Logo files are downloadable directly as a ZIP archive containing PNG and SVG formats from the landing page and Logo section.141516

What brand typeface does bunq use?

bunq uses DM Sans across Regular, Medium, Semibold, and Bold weights, linking to Google Fonts for external access.67817

What are the rules for writing the bunq brand name?

Guidelines specify to always write bunq in lowercase.1819

Reviewed on 25 September 2026. Request a correction · I built this

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