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Nordic Co-operation brand guidelines

The Nordic Co-operation design manual provides comprehensive identity guidelines, logo downloads, colour formulas, and document templates across its regional bodies.

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Nordic Co-operation guidelines: Design manual
Design manual Captured 15 Sep 2026

Design manual homepage for Nordic Co-operation featuring an asset preview grid and section navigation.

Nordic Co-operation guidelines: Basic elements
Basic elements Captured 18 Sep 2026 Captured manually

Swan logo rules, real-world podium applications, and asset download links.

Nordic Co-operation guidelines: Colours
Colours Captured 18 Sep 2026 Captured manually

Identity colour swatches derived from eight Nordic flags with print and digital values.

Nordic Co-operation guidelines: Typography
Typography Captured 18 Sep 2026 Captured manually

Mark Pro primary geometric typeface specifications, language support, and usage rules.

Nordic Co-operation guidelines: Presentations and templates
Presentations and templates Captured 15 Sep 2026

Stationery specifications, paper weights, and downloadable Word templates across six languages.

Nordic Co-operation guidelines: Brand hierarchy
Brand hierarchy Captured 15 Sep 2026

Brand hierarchy overview presenting the three-tier architecture and introductory video.

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Freedam's take

I really appreciate how clearly Nordic Co-operation explains where their visual language comes from. The colour palette directly references the flags of eight Nordic nations, giving the system immediate geographic meaning. I also like how the manual handles the Swan symbol, offering SVG assets directly alongside practical context for podiums and flags. The typography guidance around Mark Pro is honest about where to draw the line, specifically warning teams not to use it inside office software. It feels like an open, usable public sector standard.

At a glance

Sections
About this manual · Brand hierarchy · Basic elements · Publications · Digital media · Working documents and presentations · Graphics
Downloads
SVG, ZIP
Tone
Clear, direct, and civic-minded with an emphasis on practical cross-border implementation.

What I noticed

  1. The colour system derives its palette directly from eight Nordic flags arranged in an illustrative grid.12
  2. The primary typeface Mark Pro includes seven weights but is explicitly barred from use in Word, Excel, and PowerPoint in favour of system typefaces.34
  3. The Swan symbol is distributed as a standalone SVG download package in all colours alongside full lockups for the Nordic Council and Nordic Council of Ministers.5678
  4. The brand architecture divides the organization into three tiers: Master brand, Master brand variants, and Endorsed brands.910

Numbers refer to the screenshots above.

What I could not see

  • Could not view full details of digital publication or web accessibility pages.
  • Could not inspect the Swedish language edition hosted on design.norden.org.

Ideas to borrow

  1. Ground an international or regional identity palette explicitly in the physical flags or heraldry of participating member states.12

Quick answers

What primary typeface is specified in the design manual?

The primary geometric typeface is Mark Pro, specified in weights from Light through Ultra, though it is not permitted for use in Word, Excel, or PowerPoint.1134

Can I download the Swan icon individually?

Yes, the manual provides a direct ZIP download containing the Swan icon in all colours in SVG format.58

Are office document templates provided?

Yes, downloadable Word templates in ZIP format across six languages are provided for the Nordic Council of Ministers and the Nordic Council.121314

Reviewed on 25 September 2026. Request a correction · I built this

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