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National Yang Ming Chiao Tung University brand guidelines

National Yang Ming Chiao Tung University presents an identity guideline site detailing its merger history, university seal, typography, and brand rules.

Freedam's take — I find higher education brand mergers fascinating because they carry so much institutional weight, and National Yang Ming Chiao Tung University handles that balance directly. Their site opens with a clear historical timeline dating back to 1896, framing their combined visual identity within decades of heritage. The guidelines cover essentials like the official seal, typography, and incorrect usages, alongside a palette anchored by Ultramarine. I appreciate how cleanly they present their core palette values, including Pantone silver, while giving their community clear practical rules on logo applications and trademark governance.

Visit National Yang Ming Chiao Tung University's brand center ↗
Details
Type
Guidelines
Access
Public
Source
brand.nycu.edu.tw
Industry
Education
Capabilities
Guidelines
Tags
brand story, color system, typography, logo usage, do's and don'ts, legal & trademark
Added
Last checked
National Yang Ming Chiao Tung University guidelines: NYCU 國立陽明交通大學品牌識別
NYCU 國立陽明交通大學品牌識別 Captured 15 Sep 2026
National Yang Ming Chiao Tung University guidelines: 品牌識別品牌識別
品牌識別品牌識別 Captured 15 Sep 2026

What I noticed

  1. The website presents a chronological history section dating back from 1896 through the 2021 merger and subsequent seal finalization.123
  2. The brand guidelines define primary color values including Ultramarine, White, Silver (Pantone 877C), and Black.4567
  3. Dedicated guideline sections address seal usage, logotype pairing, forbidden examples, typography, applications, and trademark regulations.8910111213

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect actual asset download files or interactive toolkits from the captured pages.
  • Could not view the contents of the trademark licensing procedures or application mockups in detail.

Ideas to borrow

  1. Institutions undergoing a merger can anchor their new visual language by dedicating their introductory landing page to a historical timeline of both founding organizations.

Reviewed on 18 September 2026. Request a correction · I built this

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