Nagarro brand guidelines
Nagarro's brand guidelines host design standards and strategic brand story elements including client personas and brand promises.
Freedam's take — I spent some time looking through the Nagarro Brand System hosted on Lingo. The documentation opens with clear introductory framing around how to use the guide and what constitutes their overall brand system. Digging into their brand story section, they map out key strategic fundamentals like who they are, their brand promise, and specific client personas. I appreciate seeing clear pillars like agility and client focus defined directly alongside their brand personality, which provides helpful context for anyone creating work on behalf of the company.
Details
- Type
- Guidelines
- Access
- Public
- Source
- lingoapp.com
- Industry
- Technology, Professional services
- Capabilities
- Asset browsing, Downloads, Partner resources
- Tags
- brand story, tone of voice
- Added
- Last checked
What I noticed
- The brand system documentation outlines an overview, introduction, and instructions on how to use the guide.123
- The Brand Story section covers identity topics including brand promise, personality, client personas, and reasons for clients to believe in the brand.45678
- Core attributes listed within the story include being aspirational, client-centric, and agile.91011
- Structuring client personas directly beside brand personality helps align strategic positioning with day-to-day communication.
Numbers refer to the screenshots above.
What I could not see
- I could not see visual identity asset downloads or interactive logo guidelines from the captured pages.
- Search functionality and typography rules were not visible in the provided evidence.
Ideas to borrow
- Documenting client personas alongside core brand promise elements ensures creative teams understand audience context before designing assets.
Reviewed on 18 September 2026. Request a correction · I built this
