Lund University brand guidelines
Lund University hosts its brand identity guidelines within its staff intranet, pairing visual elements with operational procurement and media tools.
Freedam's take — I find Lund University's staff portal refreshingly pragmatic in how it frames brand guidance. Rather than treating design identity in isolation, the guidelines sit directly inside internal administrative tools, weaving everyday operations right into visual compliance. Alongside typical color rules and font guidance, I noticed clear instructions on working with procured printers, agencies, and photographers under Swedish public procurement law. They even pair standard presentation decks with research poster layouts and thesis files, making the identity system feel genuinely built for university staff and academics.
Details
- Type
- Guidelines
- Access
- Public
- Source
- staff.lu.se
- Industry
- Education
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Templates
- Tags
- presentation templates, print & stationery, color system, typography, media library, gated access
- Added
- Last checked
What I noticed
- The graphic profile is hosted within the internal Staff Pages alongside administrative and support tools.123
- Lund University provides download links to document templates, PowerPoint decks, thesis layouts, and research posters.4567
- Guidelines for ordering services from printers, agencies, and photographers are structured around Swedish public procurement framework agreements.89
- The identity platform relies on an external media bank to distribute approved logotypes, fonts, and patterns.101112
Numbers refer to the screenshots above.
What I could not see
- The contents of the external QBank Image and Media bank and the internal PDF graphics manual were not directly viewable.
Ideas to borrow
- Connect creative procurement frameworks directly into brand guidelines so employees know how to commission external work compliantly.9
Reviewed on 18 September 2026. Request a correction · I built this
