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Lund University brand guidelines

Lund University hosts its graphic profile within its staff portal, offering visual identity guidelines, downloadable templates, and procurement advice for institutional communications.

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Lund University guidelines: Graphic profile and logotype
Graphic profile and logotype Captured 15 Sep 2026

Overview of Lund University's graphic profile guidelines on the staff portal with downloads for logos, advice documents, and the manual.

Lund University guidelines: Colours
Colours Captured 15 Sep 2026

Colours page detailing profile swatches, tints, print and digital color codes, NCS values, and proportional usage rules.

Lund University guidelines: Fonts
Fonts Captured 15 Sep 2026

Typography standards setting out primary fonts Adobe Garamond Pro and Frutiger LT Std alongside approved text colours and hierarchy.

Lund University guidelines: Download templates and communication tools
Download templates and communication tools Captured 15 Sep 2026

Download directory providing InDesign, Word, and PowerPoint templates, graphic elements, and Microsoft Office colour files.

Lund University guidelines: Ordering from printers, agencies and photographers
Ordering from printers, agencies and photographers Captured 15 Sep 2026

Staff guidance on public procurement frameworks when ordering work from printers, communications agencies, and photographers.

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Freedam's take

I like how Lund University embeds its visual identity right inside the staff intranet. Rather than feeling abstract, every guideline connects immediately to operational reality. You see the core rules for Garamond, Frutiger, and profile palettes alongside very practical tools, such as XML color files for Microsoft Office, InDesign templates for thesis covers, and procurement guidance for hiring approved agencies. Everything is structured around what employees actually produce day to day, backed by direct downloads and clear links to the media bank.

At a glance

Sections
Graphic profile and logotype · Logotype · Fonts · Colours · Graphic elements · Download templates · Ordering from printers
Downloads
ZIP, PDF, XML, DOCX
Tone
Clear, practical, and administrative instructions designed to help university staff follow visual standards in everyday work.

What I noticed

  1. Primary brand typography specifies Adobe Garamond Pro and Frutiger LT Std, with Times New Roman and Arial designated as system alternatives for Office software.12
  2. The profile palette features seven primary colours—Dark blue, Bronze, Pink, Light blue, Green, Beige, and Grey—accompanied by 50% tints and specified NCS values.34
  3. The portal provides downloadable XML files to install profile colours directly into Microsoft Office applications on Windows and Mac.5
  4. Guidance covers public procurement rules and framework agreements when hiring printers, communications agencies, and photographers.678

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full Swedish-language PDF graphics manual contents beyond its cover links.
  • Could not access asset collections requiring authentication inside the internal Image and Media Bank portal.

Ideas to borrow

  1. Distribute pre-configured XML palette files so staff can effortlessly install approved brand colours across desktop Office applications.5
  2. Integrate formal procurement advice and agency briefing templates directly alongside visual guidelines to support institutional purchasing rules.69

Quick answers

Where can I download the Lund University logo?

A basic package of the main logotype in Swedish and English is downloadable directly as a 1.5 MB ZIP file from the guidelines pages, with additional approved versions housed in the Image and Media Bank.1011

What are the primary profile fonts for Lund University?

The main brand fonts are Adobe Garamond Pro and Frutiger LT Std, while Times New Roman and Arial serve as approved system alternatives for Microsoft Office.12

What document templates are available for staff?

Staff can download PowerPoint presentation and research poster templates, Word thesis and document templates, and InDesign files for brochures, magazines, doctoral thesis covers, roll-ups, and posters.1213141516

Reviewed on 25 September 2026. Request a correction · I built this

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