Lyft press and asset kit
Lyft provides an open press kit page with direct download packages for logos, photography, and executive headshots across its core brand and affiliated services.
Freedam's take — I spent time looking through Lyft's press media kit, and what stands out is its direct utility for journalists. Instead of burying assets in gated portals, everything sits right on the page. I appreciate how clearly the team organizes material across Lyft's broader portfolio, grouping resources not just for the main ride service, but also for Freenow, TBR, and Gett. Each section offers direct links to packaged zip archives containing logos, executive portraits, and photography. It keeps the asset retrieval process straightforward and friction-free.
Details
- Type
- Press & asset kit
- Access
- Public
- Source
- lyft.com
- Industry
- Transport & logistics
- Capabilities
- Guidelines, Asset browsing, Downloads, Partner resources
- Tags
- asset downloads, photography, logo usage, multibrand
- Added
- Last checked
What I noticed
- The media kit provides direct links to downloadable zip archives containing logos, still images, and executive headshots.123
- Assets are segmented into sections covering the primary Lyft brand, Lyft Urban Solutions, Freenow by Lyft, TBR, and Gett by Lyft.45678
- The press area offers a dedicated page for recent announcements and press coverage alongside the media kit link.9101112
- Hosting organized asset bundles directly on an open press page reduces overhead for news teams under tight publishing deadlines.
Numbers refer to the screenshots above.
What I could not see
- I could not see in-depth brand design guidelines or usage rules detailing clear space, color systems, or typography on the media kit page.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
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